Comments on: A Beginners Guide To PPC / Google AdWords

By: Jordan

Jordan — Sat, 27 Feb 2010 21:29:39 +0000

I agree. It is a tool. People should experiment with it but they need to be aware that to use it effectively, there is more to it than just setting a daily budget and then letting Google spend it as it sees fit!

By: Paolo

Paolo — Sat, 27 Feb 2010 19:49:36 +0000

Hi Jordan,
Google’s is doing a big effort to bring AdWords to the attention of professional and managers outside the strict circle of web marketing business. I don’t share your opinion that they shouldn’t start to experiment this tool and they should apply to e-marketing professionals. I think that qualified Google Advertising Professional should leverage instead the effort of Google; AdWords is at the end a tool and must be insert in a web marketing strategy to make sense and it’s just there (in the strategy) that Web marketing experts should bring their value.

By: Jonny

Jonny — Mon, 25 Jan 2010 06:31:28 +0000

Adwords isn’t for the faint-hearted. There more to it than an hours work. Thanks for the Google links, plenty worth reading up on those.