PPC is short for ‘Pay Per Click’.
In short, it allows you get highly qualified traffic from Google, Yahoo, or Microsoft Search Engines to your web site.
Your adverts appear on Google / Yahoo / Bing
When people search for the product or service that you provide, your ad appears next to the search results.
Now you’re advertising to an audience that’s already interested in you!
You attract customers
People can simply click your ad to make a purchase or enquire about your service.
Pay only for results
You’re charged only if someone clicks your ad, not when your ad is displayed.
Measure and optimize your results
We provide detailed monthly or weekly reports.
If you have an advert for ‘Blue Widgets’ we can tell you how much it cost you, how many visitors it brought, how long they stayed for, and how many people actually bought a Blue Widget. You will also be able, for example, to see your Return On Investment on Blue Widgets compared to Red Widgets etc.
Concerned about costs?
Don’t worry – You are in complete control of your spending.
Set your budget
There’s no minimum spending requirement – the amount you spend is up to you. You can, for instance, set a daily budget of five pounds.
Local and regional targeting!
Set your ads to appear only to people searching in a particular region / country.
You want to sell a product or service in the Northern Ireland? No problem!
You want to sell a product or service in the Republic Of Ireland? No problem!
You want to sell a product or service to mainland Europe? No problem!
You want to sell a product or service to the USA? No problem!
Return On Investment