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Blog | AdWords Automated Bidding Strategies

21

Sep
2017
Comments Off on AdWords Automated Bidding Strategies

AdWords Automated Bidding Strategies

Some of these work very well given enough conversions data, but beware of not setting a max cpc bid limit and beware of messages telling you that spend is being massively limited by your max bid limit e.g.

98% of spend limited! It’s telling me, explicitly, that I could be getting a huge amount of extra traffic, an, implicitly, that I wouldn’t be paying any extra for conversions.

However, the bid strategy above is using a Max CPC that is *the same* as the target CPA! So unless the conversion rate gets better than 100% ! I’ll be leaving the max bid limits where they are thanks very much…


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