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Blog | AdWords Seller Ratings

12

Sep
2012

AdWords Seller Ratings

Irritatingly, Google have decided that you now need at least 30 reviews *in the last 12 months* to be given the AdWords Seller Ratings stars on your AdWords ads.

Here is the official post from Google :-

adwords.blogspot.co.uk/2012/09/keepin-it-fresh-with-seller-ratings.html

The really ironic thing about this is that if you are an SMB, in order to be sure you get AdWords Seller ratings, you will now need to turn to a third party review site instead of relying on Google Wallet which very few people actually use as a payment option. Another good reason for SMBs to not bother with Google Wallet as a payment option.

If there was anyone at Google with any sense – they would give website owners an automated option of asking for customer reviews in a similar way that Shopzilla and Trustpilot do. This would increase brand awareness for Google Wallet, and keep Google’s smaller customers happy too (though maybe Google no longer give a damn about small customers…)

For those of you wondering if you should even bother to get Seller Ratings – read the following sentence from Google :

On average, ads with Seller Ratings get a 17% higher CTR than the same ads without ratings.

!!


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