AdWords Sitelinks To be ‘More Proactively’ Enforced!

By Jordan • September 25th, 2012


See

http://adwords.blogspot.co.uk/2012/09/unique-sitelinks-policy-will-be-more.html

I guess this means that people will have to start setting up some new (very similar) landing pages on their sites so that they can still have meaningful sitelinks with unique landing pages. :-)





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By MichaelNo Gravatar on October 6th, 2012 at 6:17 am

Jordan, this might be an issue for smaller sites. Not every site will have a few pages with a related theme for PPC traffic. So like you said small site owners will need to create more content to benefit from site links. I’m sure many won’t bother, or if they do they’ll just slightly change the landing page theme.

By MichaelNo Gravatar on October 14th, 2012 at 12:15 pm

Jordan,

I noticed this morning that Google just didn’t show the 3rd sitelink (that was the same page as the top link).

 

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