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9

Jul
2014

AdWords Advanced Display Exam Passed Again

OK – so I got 6 wrong – but I only spent 27 minutes on it! (And the likelihood of me managing Youtube home page mastheads at a few hundred thousand pounds a day are a little bit unlikely anyway). Here’s the updated Google Partners profile – https://www.google.co.uk/partners/?hl=en-GB#a_profile;idtf=4971344434; I guess I’ll have to get round to sitting the new video advertising exam soon too…

11

Jun
2014

CPA Bidding For Google Shopping Ads?

I’m not sure when this will be available, but I got an email from Google saying that Enhanced CPC will be enabled for Product Listing Ads campaigns (and Google Shopping Campaigns) starting 17th June 2014 so they must be at least considering it… Though having said that, on a couple of campaigns on a couple of different accounts this morning, AdWords is refusing to let me enable enhanced CPC for some reason. *Update* – for Shopping Campaigns (not PLAs), you need to do the following…

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