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6

May
2015

The Ultimate Negative Keyword List?

This is still in the early stages, but I’ll be adding to this spreadsheet a lot in the future (and hopefully other people will as well) :- https://docs.google.com/spreadsheets/d/1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4/edit?usp=sharing Anyone can add their own stuff / amend / publish / sell / profit from this spreadsheet which is totally in the public domain etc. I’ve added comments at the top of each column for reference. There are negative locations thrown in as well if you want to exclude most countries in the world form seeing your ads. If you find it helpful, please share it.

15

Apr
2015

Northern Irish Negative Keywords

When it comes to location targeting in AdWords there is one big drawback (apart from it not always being very accurate) – you can’t actually exclude people who are searching for a product or service in an excluded location without excluding everyone in that excluded location without using a very long negative keyword list. Location targeting tends to be a bit of a head melt, so let’s give a somewhat simplified hypothetical example which makes it easier to understand. I own a Restaurant in Belfast. I set my location targeting to Belfast. I target “restaurant” as a keyword. Now, if we assume that Google gets location targeting 100% correct (it doesn’t), I am now targeting people in Belfast looking for restaurants. But what if someone in Belfast is looking for “restaurant in Newtownards”? Will my ads still show? Yes, yes they will (maybe not as often as they would for…

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9

Apr
2015

Keyword Research with Google Adwords

There’s a whole host of keyword tools, and you could spend hours and hours testing these to see whether there is enough traffic to justify your choice of keywords. Anytime I’m trying to get an idea of potential traffic for a new client, rather than using Wordtracker, Google’s keyword suggestion tool or other keyword tools that can be unreliable and sometimes there’s not enough data for small regions like Northern Ireland, I just nip into my Google Adwords account, create a new campaign, budget some money, add the keywords, run a couple of ads and set the campaign live. Over a couple of days to a week, this can quickly give me a more accurate idea of traffic levels. It’s real information, real impressions, and I get to find out how much the clicks actually cost. I can then use this information as a factor in deciding which keywords to…

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2

Apr
2015

AdWords Call Extensions

Apparently if you are using a phone number in an AdWords call extension, there has been a policy update which means that the phone number you put on your ads has to be a phone number that is displayed on the web site featured in your ad. Here is a bit more information:- https://www.en.adwords-community.com/t5/Tracking-Reporting/verifying-phone-numbers/m-p/442227#M18310 According to AdWords support, the format of the phone number on your web site has to be exactly the same as in the call extension (spaces in the same places etc.), and it can take up to *7* working days for the system to verify the phone number…


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