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22

Jun
2017
Comments Off on Passed The Google Shopping Exam Again

Passed The Google Shopping Exam Again

For the record, there was more than one question where there was more than one correct answer. Still a bit disappointed to get 4 wrong!  

16

Jun
2017
Comments Off on AdWords UK Targeting – Akrotiri and Dhekelia

AdWords UK Targeting – Akrotiri and Dhekelia

Just a heads up to anyone targeting the UK in any AdWords campaigns. You may want to exclude the following location unless you can deliver your goods to Cyprus as easily as you can deliver them to GB. Though it only has a reach of 6,000 so it unlikely to cost you much if you don’t exclude it.

25

May
2017
Comments Off on Google Mobile Advertising Exam

Google Mobile Advertising Exam

I have to admit that when it comes to mobile ‘app’ related questions, of which there are many on the exam, I am not an expert. I have personally never used ‘Firebase’ for app conversion tracking example… If you exclude all the stuff about app installs, app promotion and deep linking to apps, there was actually very little on the exam about best practice for AdWords advertising on mobile devices for small to medium sized business (to my mind anyway).. But apparently I know enough about mobile advertising to be given a  personalised certificate…

22

May
2017
Comments Off on Google Shopping Exam

Google Shopping Exam

Got an email recently from Google telling me I had passed my shopping exam ! (For the record it is approx 11 months since I last sat it. Either this is a bug in their system or else they are giving this qualification now to people who haven’t sat the exam!)…

10

May
2017
Comments Off on AdWords Enhanced CPC Bid Caps To Be Removed!

AdWords Enhanced CPC Bid Caps To Be Removed!

See https://support.google.com/adwords/answer/2464964 A date when this is due to go live would be nice… Watch some of your max CPCs at the individual search term level rocket (which isn’t necessarily a bad thing but I’m willing to bet that a lot of these converting search terms will have a very good average position and impression share already) ! *Update – apparently these changes are starting to roll out early June 2017…

25

Apr
2017
Comments Off on AdWords Negative Keywords Spreadsheet (Updated)

AdWords Negative Keywords Spreadsheet (Updated)

Feel free to copy and paste from this. There are around 11,000 negative keywords on the spreadsheet. Most people should find some of the columns useful to add as negative keywords at the campaign or ad group levels or as shared negative keywords lists :- https://drive.google.com/open?id=1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4  

14

Apr
2017
Comments Off on Small Business UK Vouchers

Small Business UK Vouchers

£120 worth of clicks – valid until 31st December 2017… For further details on other vouchers you can avail of see our PPC Vouchers page.

28

Mar
2017
Comments Off on Brand Campaign Negative Keywords

Brand Campaign Negative Keywords

If the aim of your brand PPC campaign is to sign up new customers, then good negative keywords are probably login “log in” signin “sign in” e.g. see the following search on google.co.uk

24

Mar
2017
Comments Off on Free Google AdWords Vouchers (Updated)

Free Google AdWords Vouchers (Updated)

  See – http://www.ppcni.com/free-google-adwords-vouchers/ For the latest information on AdWords and Bing Ads vouchers.

22

Feb
2017
Comments Off on Google Testing New Ad Format In UK

Google Testing New Ad Format In UK

On desktop, on Firefox and Chrome – it currently looks like this for me – Though in Internet Explorer it looks a wee bit different. If the above persuades less people to click on organic results (if they are visible at all) then expect the new format to stay…


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