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11

Oct
2014

Bing Ads Traffic v AdWords (Republic Of Ireland)

How much PPC traffic can you get from Bing Ads (Bing & Yahoo) in the Republic Of Ireland compared to Google.ie? It’s something I was unable to find the answer to on the internet, so after an online chat session with the very nice Bing Ads support people, the answer is… Reach in Eire is 10.5 million for AdWords, and .733 million for Bing/Yahoo. So, all things being equal, you should be able to get around 7% of the traffic/enquiries/sales from Bing Ads as you can get from Google AdWords.

27

Sep
2014

9x £75 AdWords Vouchers

These expire in a few days so you’ll need to be quick with getting them into your AdWords billing tab. They are better than the £150 vouchers if you think you are unlikely to spend more than £75 in the first 30 days of setting up your account.

16

Sep
2014

Effect Of Search Parters On Google Shopping Ads (UK)

The effect so far has not been huge to say the least. Have a look at thee stats for the last 7 days for a typical UK Google Shopping Ads customer :- mmmm… 11 impressions from Search Partners compared to 106,569 from Google.co.uk. Maybe this will increase when Google get some new search partners signed up in the UK. Possibly people in the USA are seeing a much bigger effect than we are in the UK…  

10

Sep
2014

AdWords “Callout” Extensions.

From http://adwords.blogspot.co.uk/2014/09/call-out-what-matters-most-to-your.html   Here are some examples, though I’m not sure what a 4.7 inch LED display has to do with shoes!     It’s definitely something worth adding (while looking at removing “Free Shipping” sitelinks I guess). It’s also worth noting that Google say they have found that sentence case works better than title case. Here’s a short snippet of one of my clients’ ads appearing a few hours after adding at the account level:-  


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