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25

Apr
2017
Comments Off on AdWords Negative Keywords Spreadsheet (Updated)

AdWords Negative Keywords Spreadsheet (Updated)

Feel free to copy and paste from this. There are around 11,000 negative keywords on the spreadsheet. Most people should find some of the columns useful to add as negative keywords at the campaign or ad group levels or as shared negative keywords lists :- https://drive.google.com/open?id=1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4  

14

Apr
2017
Comments Off on Small Business UK Vouchers

Small Business UK Vouchers

£120 worth of clicks – valid until 31st December 2017… For further details on other vouchers you can avail of see our PPC Vouchers page.

28

Mar
2017
Comments Off on Brand Campaign Negative Keywords

Brand Campaign Negative Keywords

If the aim of your brand PPC campaign is to sign up new customers, then good negative keywords are probably login “log in” signin “sign in” e.g. see the following search on google.co.uk

24

Mar
2017
Comments Off on Free Google AdWords Vouchers (Updated)

Free Google AdWords Vouchers (Updated)

  See – http://www.ppcni.com/free-google-adwords-vouchers/ For the latest information on AdWords and Bing Ads vouchers.

22

Feb
2017
Comments Off on Google Testing New Ad Format In UK

Google Testing New Ad Format In UK

On desktop, on Firefox and Chrome – it currently looks like this for me – Though in Internet Explorer it looks a wee bit different. If the above persuades less people to click on organic results (if they are visible at all) then expect the new format to stay…

13

Feb
2017
Comments Off on PPC For Mobile Devices

PPC For Mobile Devices

Just in case you are not sick of every man and his dog going on about this… The following is becoming increasingly common for lead generation web sites. i.e. You cannot afford to ignore mobile devices.

3

Feb
2017
Comments Off on 2 AdWords £120 Vouchers

2 AdWords £120 Vouchers

This might be useful for anyone who has old vouchers that have expired and haven’t received their new vouchers yet (happens all the time).

13

Jan
2017
Comments Off on Google AdWords Negatives List Updated

Google AdWords Negatives List Updated

See https://docs.google.com/spreadsheets/d/1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4/edit?usp=sharing I was hoping to boast about how many negatives this Google Sheet now contains by doing something simple like clicking on ‘File’, ‘Properties’ but it turns out that it’s not simple….So, anyway, after copying and pasting the whole sheet into LibreOffice Writer, I can tell you that there are approximately 11,000 negatives. You’re welcome…

20

Dec
2016
Comments Off on Google Shopping (Republic of Ireland)

Google Shopping (Republic of Ireland)

If you can export to Ireland (as in the part of Ireland that uses Euro as a currency not the other part which uses GBP as currency), and haven’t set this up already, it’s worth doing so. Here’s last 30 days for a quite niche shopping campaign :- Here’s another one:-

9

Dec
2016
Comments Off on Inaccurate View Through Conversion Reporting In AdWords

Inaccurate View Through Conversion Reporting In AdWords

This is something that puzzled me for a while. This AdWords account only had a single Search campaign in it and had never been opted in to the Display Network. I contacted AdWords support and they confirmed that I wasn’t going mad, and it was a technical problem :- “You are absolutely correct – this campaign has had no Display/Video ads at all. The conversions we saw (view through conversions) were inaccurate data being reported in the AdWords for Search campaigns like the one in your account due to a technical error at our system’s end. This inaccurate data go back as far as 30 days from November 2nd. So, if you set the date range from Nov 3 – till today (any time after November 3), you will see zero view through conversions as a result of this error being fixed by our engineering team.”   So if you…

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