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15

Aug
2017
Comments Off on AdSense Earnings Last 12 Months

AdSense Earnings Last 12 Months

  NB – Most of the earnings came from the PPC / AdWords Vouchers page. Google AdSense can make you a reasonable amount of money from your web site if you are in the right niche, and you have a decent amount of traffic. PPCNI has an absolutely tiny amount of traffic compared to most sites, but still managed to make approx $733 USD / €630 EUR / £570 GBP in a year from AdSense. It’s easy to sign up and become part of the Google Display Network if you want to give it a try.

10

Aug
2017
Comments Off on Google Mobile Site Speed

Google Mobile Site Speed

Google have updated their tool here :- https://testmysite.withgoogle.com/intl/en-gb It’s definitely worth paying attention to the results for your own site. Here’s he (not very impressive) results for my own site –

4

Aug
2017
Comments Off on Passed The AdWords Fundamentals Exam Again

Passed The AdWords Fundamentals Exam Again

I now I got 10 wrong, and I’ve been doing this for over 10 years now, but in my defence, it was Friday evening, and I spent 15 seconds on each question…

28

Jun
2017
Comments Off on PPC Conversions By Device Type

PPC Conversions By Device Type

The above is taken from one lead gen account for the past 3 months. This will vary a lot depending on numerous different factors, but it is *definitely* worth ensuring that your site is mobile friendly going forward.

22

Jun
2017
Comments Off on Passed The Google Shopping Exam Again

Passed The Google Shopping Exam Again

For the record, there was more than one question where there was more than one correct answer. Still a bit disappointed to get 4 wrong!  

16

Jun
2017
Comments Off on AdWords UK Targeting – Akrotiri and Dhekelia

AdWords UK Targeting – Akrotiri and Dhekelia

Just a heads up to anyone targeting the UK in any AdWords campaigns. You may want to exclude the following location unless you can deliver your goods to Cyprus as easily as you can deliver them to GB. Though it only has a reach of 6,000 so it unlikely to cost you much if you don’t exclude it.

25

May
2017
Comments Off on Google Mobile Advertising Exam

Google Mobile Advertising Exam

I have to admit that when it comes to mobile ‘app’ related questions, of which there are many on the exam, I am not an expert. I have personally never used ‘Firebase’ for app conversion tracking example… If you exclude all the stuff about app installs, app promotion and deep linking to apps, there was actually very little on the exam about best practice for AdWords advertising on mobile devices for small to medium sized business (to my mind anyway).. But apparently I know enough about mobile advertising to be given a  personalised certificate…

22

May
2017
Comments Off on Google Shopping Exam

Google Shopping Exam

Got an email recently from Google telling me I had passed my shopping exam ! (For the record it is approx 11 months since I last sat it. Either this is a bug in their system or else they are giving this qualification now to people who haven’t sat the exam!)…

10

May
2017
Comments Off on AdWords Enhanced CPC Bid Caps To Be Removed!

AdWords Enhanced CPC Bid Caps To Be Removed!

See https://support.google.com/adwords/answer/2464964 A date when this is due to go live would be nice… Watch some of your max CPCs at the individual search term level rocket (which isn’t necessarily a bad thing but I’m willing to bet that a lot of these converting search terms will have a very good average position and impression share already) ! *Update – apparently these changes are starting to roll out early June 2017…

25

Apr
2017
Comments Off on AdWords Negative Keywords Spreadsheet (Updated)

AdWords Negative Keywords Spreadsheet (Updated)

Feel free to copy and paste from this. There are around 11,000 negative keywords on the spreadsheet. Most people should find some of the columns useful to add as negative keywords at the campaign or ad group levels or as shared negative keywords lists :- https://drive.google.com/open?id=1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4  


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