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22

Jun
2015

Google Shopping – Effect Of Price On Performance

What effect does decreasing prices (excluding delivery) have on the performance of Google Shopping campaigns? Here is one example with a fair amount of data :- Of course, this is not definitive proof that you should never offer free delivery, but it is food for thought. If anyone else has any evidence to the contrary, I would love to hear about it!

6

May
2015

The Ultimate Negative Keyword List?

This is still in the early stages, but I’ll be adding to this spreadsheet a lot in the future (and hopefully other people will as well) :- https://docs.google.com/spreadsheets/d/1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4/edit?usp=sharing Anyone can add their own stuff / amend / publish / sell / profit from this spreadsheet which is totally in the public domain etc. I’ve added comments at the top of each column for reference. There are negative locations thrown in as well if you want to exclude most countries in the world form seeing your ads. If you find it helpful, please share it.

15

Apr
2015

Northern Irish Negative Keywords

When it comes to location targeting in AdWords there is one big drawback (apart from it not always being very accurate) – you can’t actually exclude people who are searching for a product or service in an excluded location without excluding everyone in that excluded location without using a very long negative keyword list. Location targeting tends to be a bit of a head melt, so let’s give a somewhat simplified hypothetical example which makes it easier to understand. I own a Restaurant in Belfast. I set my location targeting to Belfast. I target “restaurant” as a keyword. Now, if we assume that Google gets location targeting 100% correct (it doesn’t), I am now targeting people in Belfast looking for restaurants. But what if someone in Belfast is looking for “restaurant in Newtownards”? Will my ads still show? Yes, yes they will (maybe not as often as they would for…

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