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14

Nov
2014

Passed The AdWords Video Advertising Exam

On one hand, I am glad to have passed this, and it does show that I know *something* about video advertising, but… this exam is, without question, the stupidest, least practical of all the Google exams. It is filled with ambiguous questions, misleading questions, subjective questions, and I’m fairly sure at least one or 2 answers that are plain wrong (or not up to date anyway).

10

Nov
2014

The Path To Purchase

Thanks to Google for some information that is actually useful ( https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html ). Here’s the summary for UK traffic compared to USA traffic, which backs up what I said I thought I knew on twitter not so long ago about Display ads in the UK compared to the USA (though I am surprised that a social click in the UK is more ‘last interaction’ than it is in the USA). I must also point out that the Organic traffic probably looks better than PPC because a higher proportion of organic traffic will come from brand keywords. UK USA Back to the UK again, it also shows what is fairly obvious to anyone who has been doing business online for any length of time. A lot of people take a lot of time to make up their minds and actually make the purchase after visiting your web site, and the higher…

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5

Nov
2014

AdWords Performance Problems?

On the client side, AdWords seems to be working fine, but there have a lot of mutterings of discontent from PPC professionals of late on twitter about performance problems when managing AdWords accounts (in different countries). Here is one I have been getting a lot lately :-   And here is another one that has been on screen for in excess of 5 minutes now! :-   You cannot expect any system to be incredibly speedy 100% of the time, but this is something that has started to have an impact on how well AdWords accounts are managed now! I never thought I would say this, but at the present time, Bing Ads is actually easier to use…


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