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5

Mar
2015

12 Deadly Google Analytics Mistakes To Avoid

1. Not Installing Google Analytics The biggest mistake is not installing it in the first place. It’s free so why not use it. If you have a comparable piece of software that’s fine, though odds are it’s alot more expensive. If you have any suggestions as alternatives leave a comment at the bottom. 2. Not Monitoring the Reports Another mistake is having it installed and just ignoring the information and doing everything on a whim. No one pays attention to the information and all website development, updates and changes are made without even looking at the information and what it tells you. You might just delete a page or section of the site that users found engaging and that was driving plenty of conversions. 3. Not Owning Your Analytics Account I see this all the time. The Google Analytics account belongs to the web agency, and they’ve set your analytics…

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4

Mar
2015

See What PPCNI Did With Fabulous New Ad Copy*

See – we have created new ad copy which shows without shadow of a doubt (with statistical significance no less), that the new ad copy is working better! The slight decrease in CTR can be accounted for with the inclusion of Search Partners and the 2 ads not getting equal impressions on Google Search and/or a tiny variation in average position. So, what was changed to get this significant increase in impressions? NOTHING. ZILCH. NOWT. The ad copy in the 2 different sets of ads are exactly the same. The only thing that is different about them is the destination URL! *The title of this post is not actually true and is a homage to the type of post you often see on the subject from so called ‘gurus’. :-)


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