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22

Sep
2016
Comments Off on AdWords ROAS – Male vs Female

AdWords ROAS – Male vs Female

  So, who should you bid more on? Male or female? It will depend on what you are selling. Here’s a sample from one account:- Which suggests in this case that women are more likely to click on ads and are less likely to convert. But it will be interesting to see how it pans out once demographic bidding for search campaigns becomes available on all accounts…  

7

Sep
2016
Comments Off on Google My Business August 2016

Google My Business August 2016

It’s worth pointing out that the vast majority of ‘people saw’ was on Google Maps, which is probably of very little value…

9

Aug
2016
Comments Off on Google My Business

Google My Business

Bearing in mind my business is ‘in the sticks’ and not many people need to actually visit me, it looks like Google My Business is definitely worth using…

4

Aug
2016
Comments Off on AdWords Fundamentals Exam Problems (Outside the USA).

AdWords Fundamentals Exam Problems (Outside the USA).

This one caused me much consternation, as my exam had expired, and I was unable to retake it for 5 days before support worked out what the problem was! Turned out, that I had to change the language from “English (United Kingdom)” to “English (United States)” before it would let me start the exam! So now you know if anyone else outside the USA is having the same problem. More info below (and, yes I did pass by the way, and yes, it does still include some *very* ambiguous / poorly worded questions)…


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