Google sent me this voucher for an old business I used to run but which ceased to exist a good while back – so here it is if anyone can find a use for it…
I’ve been reliably informed that Bing Product Ads will be made available to the UK market mid October 2015. Bing Product Ads have been available in the USA, and to some of the bigger UK advertisers for a while now. Though shopping ads seem to rarely show as yet in the UK, here is one example:- It seems fairly straightforward to import campaigns from AdWords, so it’s definitely one to implement for e-commerce sites once it becomes available. Further info (USA version):- http://advertise.bingads.microsoft.com/en-us/product-ads-bing-shopping-campaigns
Further reference – https://t.co/kgh1n3x0zv I expect a lot more e-commerce platforms will follow in the near future. Let’s face it, the current method of creating feeds, and uploading feeds, and never quite having your feed in synch with your web site is very far from perfect.
I know this is the least original headline in the entire world, but I couldn’t resist using it. Here is a screen shot of a recent search I did from my Android phone. Not only are organic results below the fold but so are the Google Local / My Business results as well!
It hasn’t changed much in the last year or so…
Since Amazon have decided to discontinue Amazon Product Ads without much notice or much communication of any kind, it would be nice to know when they plan on bringing Amazon Text Ads to the UK. Unfortunately, the answer is “no idea” at present…
OK – you could say that getting 8 questions wrong was pretty poor, but in my defence I did have 1 hour 31 minutes left on the clock at the end of the exam, and I would rather get on with some actual work than spend lots of time trying to figure out some badly worded, ambiguous multiple choice questions.. The actual questions on this exam haven’t changed much in the last 3 years. There was no mention of Conversions (opt) or Final URLs for instance.
There’s an article worth reading on brand CPCs over at http://searchengineland.com/adwords-brand-cpcs-rising-heres-can-225648 While it’s true that Google push things too far sometimes and want to have their cake and eat it, you can’t afford to ignore the value of brand keywords. Make sure you set realistic bids on them (don’t pay more than they are worth) and use negative keywords to exclude your brand keywords from other campaigns / ad groups. Here’s a recent example from a lead generation site in Ireland. Check out the difference in CPC and cost per converted click!
Here’s the ratio of AdWords to Bing Ads Sales for 2014 for 2 e-commerce sites and one lead generation site I look after: ROAS and CPAs are fairly similar between AdWords & Bing Ads. Approximately 10% of PPC traffic / sales / leads from Bing Ads seems to be a ballpark figure for the UK at least. I haven’t much data on Bing Ads campaigns in the Republic of Ireland yet, but from Microsoft’s own figures, I think you would be lucky to get more than 7% of your PPC traffic / sales / leads from Bing Ads when targeting ‘Down South’. So, to answer the question that is the title of this blog post, ‘probably’. If you are getting very few leads or sales from AdWords then it may not be worth all the effort of getting Bing Ads set up and maintained properly. But if you are already…
Expire 30th June so you’d better be quick..