Does conversion rate vary by ad position? Yes (but not usually very significantly). Does it matter? No. Is it worth paying to stay ‘Top Of Page’ all the time? No.* Will the lower CTR from Google Search ‘Other’ affect your quality score? No. Will the lower CTR from Search Partners affect your quality score? No. Will the lower CTR from Google Display Network affect your quality score? No. Should Search Partners be excluded? No. * Lead generation example: E-commerce example: *There are exceptions to every rule. :-)
These still have some way to go with regards to relevance compared to Google Shopping in the UK. Better start looking at those negative keyword lists…
This is still a work in progress – but has gotten to the point where it is actually useful now. Feel free to copy and paste from this (click on the image below to open the Google Spreadsheet and hover over column heading to view comments).
Dynamic = Responsive (as far as I know). Food for thought. *This is taken from only 2 sites that I run AdSense on and results will vary depending on what ad sizes you use and where you place them on your site. But responsive seems like a ‘no brainer’ to me.
This code can only be used once. If it doesn’t work for you then see this page for more PPC vouchers.
This code can only be used once. So if someone else uses it first, head on over to this page – More Free Bing Ads Coupons.
Google sent me this voucher for an old business I used to run but which ceased to exist a good while back – so here it is if anyone can find a use for it… Update – this voucher has now been used. Click here for more AdWords and Bing Ads PPC Vouchers.
I’ve been reliably informed that Bing Product Ads will be made available to the UK market mid October 2015. Bing Product Ads have been available in the USA, and to some of the bigger UK advertisers for a while now. Though shopping ads seem to rarely show as yet in the UK, here is one example:- It seems fairly straightforward to import campaigns from AdWords, so it’s definitely one to implement for e-commerce sites once it becomes available. Further info (USA version):- http://advertise.bingads.microsoft.com/en-us/product-ads-bing-shopping-campaigns
Further reference – https://t.co/kgh1n3x0zv I expect a lot more e-commerce platforms will follow in the near future. Let’s face it, the current method of creating feeds, and uploading feeds, and never quite having your feed in synch with your web site is very far from perfect.
I know this is the least original headline in the entire world, but I couldn’t resist using it. Here is a screen shot of a recent search I did from my Android phone. Not only are organic results below the fold but so are the Google Local / My Business results as well!