See – we have created new ad copy which shows without shadow of a doubt (with statistical significance no less), that the new ad copy is working better! The slight decrease in CTR can be accounted for with the inclusion of Search Partners and the 2 ads not getting equal impressions on Google Search and/or a tiny variation in average position. So, what was changed to get this significant increase in impressions? NOTHING. ZILCH. NOWT. The ad copy in the 2 different sets of ads are exactly the same. The only thing that is different about them is the destination URL! *The title of this post is not actually true and is a homage to the type of post you often see on the subject from so called ‘gurus’. :-)
Search Partners will lower your overall Click Through Rate for your search campaigns, but this will not have an adverse effect on your Quality Score. It won’t work well all the time, but I have found it can work well particularly with CPA bidding. Here’s a couple of examples:
I think I need around 300 times the number of page views before I can give up the day job (and even then, it would be the height of stupidity to rely on free search engine traffic for all of my earnings).
I’m not sure why…
Expire March 31st 2015. Courtesy of Google Partners “Grow Local”.
Expire 31st March 2015.
4 £150 vouchers for UK/Ireland businesses. Expire 31st march 2015.
Most video presentations are all filler and no killer. But this one is an exception. If you are reasonably familiar with Google Shopping Campaigns you can skip the first 5 minutes or so…
These are better than the normal “spend £150 to get £150″ coupons that you normally get from Google as you only have to spend £50 to get £150 back!