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The Ultimate SEO Metadata Trick
I have been reliably informed that PropertyPal.com is now the biggest property site in Northern Ireland….
I will now (free of charge) reveal the secret to their hugely successful online marketing campaign…
As I was browsing through the code of the web site (as I sometimes do on other web sites because I am nosey like that), I was suddenly hit by the following:-
They were using the following metadata on their web site:-
<meta name="jedi-mind-trick" content="You will bookmark this site and use it a lot." />
Now it all made sense, this must be why I regularly visit their site to check the value of my 2 bed apartment in Bangor!
The Big Bing/Yahoo Paid Search Alliance…
http://www.searchalliance.com/home
Looks like it is happening sooner rather than later (at least in the USA anyway)…
How *Not* To Run A Google AdWords Campaign…
Not only do none of these companies realise that no-one in N.Ireland can use their services to switch energy provider*, but some of them specifically geo target “Northern Ireland”!
As an aside, it is nice to see that while I am signed in to my Google account that Google realises that I am ‘Northern Irish’ even though my IP address is English (this is definitely a sign of things to come)…
*(Someone correct me if I’m wrong – but I think you can only switch if you are a business user? – I am not 100% sure as I can find very little about it on the internet)
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