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Free £50 Google AdWords Voucher..
(Valid for accounts that are 14 days old or less).
If anyone wants it, please leave a relevant comment on any blog post on this web site other than this one (or any of the other free adwords voucher posts)…
Thanks.
How Many AdWords Certified Partner Companies Are There Near Belfast, Northern Ireland?
Well according to the the Google AdWords Certified Partner Search there is currently …
“1″
Google AdWords Content Network / Display Network
Google have recently (without much fanfare) changed the name of the ‘Content Network’ to the ‘Display Network’, so if anyone is reading any older posts on PPCNI that mention the content network, please mentally perform a strike-through on those words and replace them with ‘Display Network’.
I guess this should have been obvious when the title of one of their Advanced AdWords exams has been called ‘Display Advertising Advanced Exam’ for quite some time now… 
Free £50 AdWords Voucher
Courtesy of the Federation Of Small Business
(I get one of these every month from them without fail).
(Valid for accounts that are 14 days old or less).
If anyone wants it, please leave a relevant comment on any blog post on this web site other than this one (or any of the other free adwords voucher posts)…
Thanks.
Increase Online Sales – use Google Checkout!
I think that Google Checkout has some way to go before it is a popular as Paypal.
But regardless if anyone actually uses it as payment option on your eCommerce site or not, the fact remains, that if you are running a Google AdWords campaign, and you link your AdWords and Checkout accounts, then you get a nice shiny Google Checkout badge attached to all your AdWords adverts (on Google search results in the UK if you you signed up for a Google Checkout account in the UK).
Google say that this can increase Click Through Rate by 10%.
This means that you should be able to make 10% more sales without having to pay any extra money for each sale (whether you use CPC bidding or CPA bidding).
But is it true, or are Google exaggerating just a little bit?
Well, I can confirm after trying this out, and with with some fairly large campaigns that CTR has increased by 10.3%!
Also, if you have a Google shopping feed (and you should), then you also get a nifty little Google checkout symbol beside all of your items in the Google Shopping listings, and a ‘Seller Ratings’ link, which has to help at least a little bit as well (unless you have terrible customer service)…
If anyone would any further info on any of these things, then please leave a comment.
Thanks!
