Archive for Adwords Content Network
Google AdWords Conversion Optimizer – Increase Sales Now! (Probably)
Just for the benefit of people in the UK and Ireland:
“Google AdWords Conversion Optimiser”.
Here is the official Google Link:-
http://www.google.com/adwords/conversionoptimizer/
Which has some pretty useful information.
It can be a fantastic time saving tool if you have any AdWords campaigns that have had 15 or more conversions in the last 30 days, and more often than not – [...]
CPA Performance Trends on the Google Content Network
There was an interesting article on PPCHERO recently:-
http://www.ppchero.com/why-the-google-content-network-works-its-all-about-the-moment-of-relevance/
It made reference to a Google White Paper on the subject.
The thing that I found most interesting was that out of all the countries they looked at, the UK gave the worst return on investment when using the Adwords Content Network.
“the median advertiser in the UK has an [...]
