Archive for Adwords Content Network

CPA Performance Trends on the Google Content Network

There was an interesting article on PPCHERO recently:-
http://www.ppchero.com/why-the-google-content-network-works-its-all-about-the-moment-of-relevance/
It made reference to a Google White Paper on the subject.
The thing that I found most interesting was that out of all the countries they looked at, the UK gave the worst return on investment when using the Adwords Content Network.
“the median advertiser in the UK has an [...]

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