Archive for Adwords Regional Targeting
My PPCNI.com ‘PPC Northern Ireland’ AdWords Campaign Summary For March 2010
So, overall costs for me were £8.17, which brought in 3 enquiries and one new customer (from Belfast).
My return on investment for these campaigns was 4284%.
The amount of time I spent monitoring and tweaking these campaigns during March was approximately 10 minutes.
That’s a return on my time and money that I’m pretty happy with.
As an [...]
Adwords Phrase Match
One thing not really made clear in the Google help about Phrase Match is whether it uses whole words as the basis for whether a search will activate your adverts.
Here is a snippet from https://adwords.google.co.uk/support/aw/bin/answer.py?hl=en-uk&answer=6100:-
Phrase Match
If you enter your keyword in quotation marks, as in “tennis shoes”, your ad would be eligible to appear when [...]
Google Adwords Geo Targeting For Northern Ireland Continued…
Since the somewhat less than helpful reply from Google Adwords support on how accurate geo targeting for the Northern Ireland region is. I decided to so a small (very unscientific) test using the Google Adwords Traffic Estimator.
I typed in a number of keywords which I reckoned would get a relatively high search volume all over [...]
