Archive for Adwords Regional Targeting
How Much Traffic Can you Get From The Different UK Regions (And The Republic Of Ireland)?
This used to be a difficult questions to answer, particularly for N.Ireland business. You could use the AdWords traffic estimator, but when selecting ‘Northern Ireland’, you would often end up with zero clicks a day which wasn’t very helpful at all. In a previous post on AdWords Geo Targeting, with a few un-scientific observations, I [...]
AdWords First Page Bid Estimates – UK v Republic Of Ireland
Anyone who is familiar with Google AdWords knows that the ‘First Page Bid Estimate’ for keywords is only a rough guide, but all the same, have a look at the following estimates for the same keywords in the same account:- UK Eire This is not an isolated incident either. The Republic of Ireland is a [...]
My PPCNI.com ‘PPC Northern Ireland’ AdWords Campaign Summary For March 2010
So, overall costs for me were £8.17, which brought in 3 enquiries and one new customer (from Belfast). My return on investment for these campaigns was 4284%. The amount of time I spent monitoring and tweaking these campaigns during March was approximately 10 minutes. That’s a return on my time and money that I’m pretty [...]
Adwords Phrase Match
One thing not really made clear in the Google help about Phrase Match is whether it uses whole words as the basis for whether a search will activate your adverts. Here is a snippet from https://adwords.google.co.uk/support/aw/bin/answer.py?hl=en-uk&answer=6100:- Phrase Match If you enter your keyword in quotation marks, as in “tennis shoes”, your ad would be eligible [...]
Google Adwords Geo Targeting For Northern Ireland Continued…
Since the somewhat less than helpful reply from Google Adwords support on how accurate geo targeting for the Northern Ireland region is. I decided to so a small (very unscientific) test using the Google Adwords Traffic Estimator. I typed in a number of keywords which I reckoned would get a relatively high search volume all [...]
