What effect does decreasing prices (excluding delivery) have on the performance of Google Shopping campaigns?
Here is one example with a fair amount of data :-
Of course, this is not definitive proof that you should never offer free delivery, but it is food for thought.
If anyone else has any evidence to the contrary, I would love to hear about it!read more
Thanks to Google for some information that is actually useful ( https://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html ).
Here’s the summary for UK traffic compared to USA traffic, which backs up what I said I thought I knew on twitter not so long ago about Display ads in the UK compared to the USA (though I am surprised that a social click in the UK is more ‘last interaction’ than it is in the USA). I must also point out that the Organic traffic probably looks better than PPC because a higher proportion of organic traffic will come from brand keywords.
Back to the UK again, it also shows what is fairly obvious to anyone who has been doing business online for any length of time. A lot of people take a lot of time to make up their minds and actually make the purchase after visiting your web site, and the higher the value of the purchase, the longer it takes…:-
So, how long does it take for products in Merchant Center to start showing in Google Shopping campaign in AdWords?
I asked the question after there were far fewer products in AdWords than should have been the case.
Apparently, ‘Ideally it should take less than one hour’ for the products to synch between the two products.
So if you are wondering where all your stuff is, give it an hour or 2 and try again… (I have to admit I didn’t get round to trying it again until the following day – but around 18 extra hours certainly made a big difference).read more
While the new Wallet instant buy API (once they eventually make it available) sounds like it could be great for increasing conversions from people with Android phones if nothing else…
(I’m just wondering when they will announce they are retiring Google AdWords and recommend people move to Bing Ads instead)…read more
There is little doubt that this will play an important part in ranking items in Google Shopping in the future.
So if you have an e-commerce site in the UK you cannot afford to ignore it.
I’m not sure why it is called ‘Trusted Shops’ in Google Merchant Center and ‘Trusted Stores’ everywhere else online, but if you are wondering if/when this will be available in the UK, it seems likely that it will be in the second half of 2013. So now you know.
Though it looks like you are out of luck if you ship less than 500 orders a month…
Google Shopping’s Google Trusted Stores program is a clear indicator of a quality merchant under Google’s ranking algorithm. Eligibility requirements include 500 orders shipped per month, more than 90 percent shipped on time, and excellent customer service (likely equivalent to 95 percent or higher seller feedback on Amazon.)
Like it or not, in the near future, all Google Shopping UK traffic to your web site will have to be paid for.
To soften the blow (albeit not very much), you can apply for a £75 coupon and 10% off your spend until the end of June 2013*.
Here is the official Google link :-
* They say you have to be advertising all products in your Merchant Center account to get the 10% discount which on the face of it seems a little bit unfair. e.g. if you have a couple of products in Merchant Center which you are deliberately not currently advertising in Product Listing Ads it seems Google can decide that you are not eligible for the discount which makes a mockery of anyone who has put a lot of work into setting up their shopping feed correctly and are using the ‘adwords_publish’ attribute. It remains to be seen how strictly they will enforce this. If they are going to be very strict about it, and your PLA spend is pretty high, then it would be worth removing products you don’t want to advertise from your feed completely…read more
From the start of July 2013 (at the very latest) – you’ll have to pay for *all* the traffic you get form Google Shopping Search.
Here’s the official blog post from Google :-read more