Archive for eCommerce
Google Trusted Stores / Google Trusted Shops In The UK
There is little doubt that this will play an important part in ranking items in Google Shopping in the future. So if you have an e-commerce site in the UK you cannot afford to ignore it. I’m not sure why it is called ‘Trusted Shops’ in Google Merchant Center and ‘Trusted Stores’ everywhere else online, [...]
Google Shopping Coupon For £75 For UK Businesses
Like it or not, in the near future, all Google Shopping UK traffic to your web site will have to be paid for. To soften the blow (albeit not very much), you can apply for a £75 coupon and 10% off your spend until the end of June 2013*. Here is the official Google link [...]
Yet More ‘Free’ Traffic From Google To Be Replaced By Paid Traffic In The UK (Google Shopping)
From the start of July 2013 (at the very latest) – you’ll have to pay for *all* the traffic you get form Google Shopping Search. Here’s the official blog post from Google :- http://adwords.blogspot.co.uk/2012/11/google-shopping-goes-global.html.
3D Images For Google Shopping
There is no doubt that decent product images can help you sell a product. Google shopping (paid or unpaid still in the UK) can make up quite a large percentage of your online sales. If you are selling the same product at the same price as someone else, but they have an amazing 3D image [...]
How Much Traffic Can You Get From Free Google Shopping Results VS Paid Product Listing Ads?
It varies, but here is one example :- At any rate – while getting your products listed in the Google Shopping results is still free in the UK, if you have an e-commerce site, and you don’t already have a Google Merchant Center account set up – do it now! PS – As far as [...]
Got Problems With AdWords Product Listing Ads?
I’ve noticed with a few clients recently that there are more and more products in their Google Merchant Center accounts that are being disapproved for ‘Product Search’. These products are *not* guns or drugs or fake goods and they do use upper case excessively. Naturally, I asked (on a number of occasions) AdWords and Merchant [...]
AdWords Seller Ratings
Irritatingly, Google have decided that you now need at least 30 reviews *in the last 12 months* to be given the AdWords Seller Ratings stars on your AdWords ads. Here is the official post from Google :- adwords.blogspot.co.uk/2012/09/keepin-it-fresh-with-seller-ratings.html The really ironic thing about this is that if you are an SMB, in order to be [...]
Your Home Page Is Your New Shop Window, Right?
Your home page is important. There is no denying that. But do the majority of people who visit your web site enter through your home page? Let’s have a look at some stats from a few different Google Analytics accounts :- Account 1 (Page Views) There were about 1 million unique page views, and only [...]
Research Online, Purchase Offline (ROPO).
Here’s some more (probably slightly biased) research from Google:- Influencing Offline, The New Digital Frontier – White Paper. Whether you 100% believe Google’s own figures or not, the fact remains that there are still a lot of people who will research their purchase online and then make the purchase offline. (You can ignore this article [...]
EU Privacy Directive & How It Affects Your Web Site (Part 2)
I blogged recently about the EU Privacy Directive. Here’s an update … Apparently, the rules were watered down at the last minute, and, as I understand it*, you can now cover all the bases by doing something similar to http://www.propertypal.com (I particularly like the way they have implemented this). Further reading – The Guardian – [...]
