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Archive for Google Adwords’ Category

9

Apr
2015

Keyword Research with Google Adwords

There’s a whole host of keyword tools, and you could spend hours and hours testing these to see whether there is enough traffic to justify your choice of keywords.

Anytime I’m trying to get an idea of potential traffic for a new client, rather than using Wordtracker, Google’s keyword suggestion tool or other keyword tools that can be unreliable and sometimes there’s not enough data for small regions like Northern Ireland, I just nip into my Google Adwords account, create a new campaign, budget some money, add the keywords, run a couple of ads and set the campaign live.

Over a couple of days to a week, this can quickly give me a more accurate idea of traffic levels. It’s real information, real impressions, and I get to find out how much the clicks actually cost.

I can then use this information as a factor in deciding which keywords to target and which are priorities. It’s helpful both for SEO and Google Adwords, and if a client wants to run a PPC campaign I can export the campaign I’ve set up into a new account.

Michael Wall is an experienced SEO & Google Adwords specialist with over 14yrs and 10yrs respectively. He enjoys all things related to search, helping clients and runs CodefixerSoftware.

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2

Apr
2015

AdWords Call Extensions

Apparently if you are using a phone number in an AdWords call extension, there has been a policy update which means that the phone number you put on your ads has to be a phone number that is displayed on the web site featured in your ad.

Here is a bit more information:-

https://www.en.adwords-community.com/t5/Tracking-Reporting/verifying-phone-numbers/m-p/442227#M18310

According to AdWords support, the format of the phone number on your web site has to be exactly the same as in the call extension (spaces in the same places etc.), and it can take up to *7* working days for the system to verify the phone number…

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4

Mar
2015

See What PPCNI Did With Fabulous New Ad Copy*

adwords-experiment-march-2015

See – we have created new ad copy which shows without shadow of a doubt (with statistical significance no less), that the new ad copy is working better!

The slight decrease in CTR can be accounted for with the inclusion of Search Partners and the 2 ads not getting equal impressions on Google Search and/or a tiny variation in average position.

So, what was changed to get this significant increase in impressions?

NOTHING. ZILCH. NOWT.

The ad copy in the 2 different sets of ads are exactly the same. The only thing that is different about them is the destination URL!

*The title of this post is not actually true and is a homage to the type of post you often see on the subject from so called ‘gurus’. :-)

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14

Nov
2014

Passed The AdWords Video Advertising Exam

google-video-advertising-exam-passed

On one hand, I am glad to have passed this, and it does show that I know *something* about video advertising, but… this exam is, without question, the stupidest, least practical of all the Google exams. It is filled with ambiguous questions, misleading questions, subjective questions, and I’m fairly sure at least one or 2 answers that are plain wrong (or not up to date anyway).

adwords-certified-status-december-2014

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5

Nov
2014

AdWords Performance Problems?

On the client side, AdWords seems to be working fine, but there have a lot of mutterings of discontent from PPC professionals of late on twitter about performance problems when managing AdWords accounts (in different countries).

Here is one I have been getting a lot lately :-

Image5

 

And here is another one that has been on screen for in excess of 5 minutes now! :-

 

Image11

You cannot expect any system to be incredibly speedy 100% of the time, but this is something that has started to have an impact on how well AdWords accounts are managed now!

I never thought I would say this, but at the present time, Bing Ads is actually easier to use…

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11

Oct
2014

Bing Ads Traffic v AdWords (Republic Of Ireland)

How much PPC traffic can you get from Bing Ads (Bing & Yahoo) in the Republic Of Ireland compared to Google.ie?

It’s something I was unable to find the answer to on the internet, so after an online chat session with the very nice Bing Ads support people, the answer is…

Reach in Eire is 10.5 million for AdWords, and .733 million for Bing/Yahoo. So, all things being equal, you should be able to get around 7% of the traffic/enquiries/sales from Bing Ads as you can get from Google AdWords.

bing-ads-reach-republic-ireland
bing-ads-reach-republic-ireland2

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16

Sep
2014

Effect Of Search Parters On Google Shopping Ads (UK)

The effect so far has not been huge to say the least.

Have a look at thee stats for the last 7 days for a typical UK Google Shopping Ads customer :-

google-shopping-search-partners-uk

mmmm… 11 impressions from Search Partners compared to 106,569 from Google.co.uk. Maybe this will increase when Google get some new search partners signed up in the UK. Possibly people in the USA are seeing a much bigger effect than we are in the UK…

 

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