See – we have created new ad copy which shows without shadow of a doubt (with statistical significance no less), that the new ad copy is working better!
The slight decrease in CTR can be accounted for with the inclusion of Search Partners and the 2 ads not getting equal impressions on Google Search and/or a tiny variation in average position.
So, what was changed to get this significant increase in impressions?
NOTHING. ZILCH. NOWT.
The ad copy in the 2 different sets of ads are exactly the same. The only thing that is different about them is the destination URL!
*The title of this post is not actually true and is a homage to the type of post you often see on the subject from so called ‘gurus’. :-)read more
On one hand, I am glad to have passed this, and it does show that I know *something* about video advertising, but… this exam is, without question, the stupidest, least practical of all the Google exams. It is filled with ambiguous questions, misleading questions, subjective questions, and I’m fairly sure at least one or 2 answers that are plain wrong (or not up to date anyway).
On the client side, AdWords seems to be working fine, but there have a lot of mutterings of discontent from PPC professionals of late on twitter about performance problems when managing AdWords accounts (in different countries).
Here is one I have been getting a lot lately :-
And here is another one that has been on screen for in excess of 5 minutes now! :-
You cannot expect any system to be incredibly speedy 100% of the time, but this is something that has started to have an impact on how well AdWords accounts are managed now!
I never thought I would say this, but at the present time, Bing Ads is actually easier to use…read more
How much PPC traffic can you get from Bing Ads (Bing & Yahoo) in the Republic Of Ireland compared to Google.ie?
It’s something I was unable to find the answer to on the internet, so after an online chat session with the very nice Bing Ads support people, the answer is…
Reach in Eire is 10.5 million for AdWords, and .733 million for Bing/Yahoo. So, all things being equal, you should be able to get around 7% of the traffic/enquiries/sales from Bing Ads as you can get from Google AdWords.
The effect so far has not been huge to say the least.
Have a look at thee stats for the last 7 days for a typical UK Google Shopping Ads customer :-
mmmm… 11 impressions from Search Partners compared to 106,569 from Google.co.uk. Maybe this will increase when Google get some new search partners signed up in the UK. Possibly people in the USA are seeing a much bigger effect than we are in the UK…
Here are some examples, though I’m not sure what a 4.7 inch LED display has to do with shoes!
It’s definitely something worth adding (while looking at removing “Free Shipping” sitelinks I guess).
It’s also worth noting that Google say they have found that sentence case works better than title case.
Here’s a short snippet of one of my clients’ ads appearing a few hours after adding at the account level:-
See the following ink for the full article :-read more
OK – so I got 6 wrong – but I only spent 27 minutes on it! (And the likelihood of me managing Youtube home page mastheads at a few hundred thousand pounds a day are a little bit unlikely anyway).
Here’s the updated Google Partners profile – https://www.google.co.uk/partners/?hl=en-GB#a_profile;idtf=4971344434;
I guess I’ll have to get round to sitting the new video advertising exam soon too…read more