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Archive for Google Adwords’ Category



Bing Ads Traffic v AdWords (Republic Of Ireland)

How much PPC traffic can you get from Bing Ads (Bing & Yahoo) in the Republic Of Ireland compared to

It’s something I was unable to find the answer to on the internet, so after an online chat session with the very nice Bing Ads support people, the answer is…

Reach in Eire is 10.5 million for AdWords, and .733 million for Bing/Yahoo. So, all things being equal, you should be able to get around 7% of the traffic/enquiries/sales from Bing Ads as you can get from Google AdWords.


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Effect Of Search Parters On Google Shopping Ads (UK)

The effect so far has not been huge to say the least.

Have a look at thee stats for the last 7 days for a typical UK Google Shopping Ads customer :-


mmmm… 11 impressions from Search Partners compared to 106,569 from Maybe this will increase when Google get some new search partners signed up in the UK. Possibly people in the USA are seeing a much bigger effect than we are in the UK…


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AdWords “Callout” Extensions.




Here are some examples, though I’m not sure what a 4.7 inch LED display has to do with shoes!




It’s definitely something worth adding (while looking at removing “Free Shipping” sitelinks I guess).

It’s also worth noting that Google say they have found that sentence case works better than title case.

Here’s a short snippet of one of my clients’ ads appearing a few hours after adding at the account level:-



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AdWords Advanced Display Exam Passed Again


OK – so I got 6 wrong – but I only spent 27 minutes on it! (And the likelihood of me managing Youtube home page mastheads at a few hundred thousand pounds a day are a little bit unlikely anyway).

Here’s the updated Google Partners profile –;idtf=4971344434;

I guess I’ll have to get round to sitting the new video advertising exam soon too…

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CPA Bidding For Google Shopping Ads?

I’m not sure when this will be available, but I got an email from Google saying that Enhanced CPC will be enabled for Product Listing Ads campaigns (and Google Shopping Campaigns) starting 17th June 2014 so they must be at least considering it…

Though having said that, on a couple of campaigns on a couple of different accounts this morning, AdWords is refusing to let me enable enhanced CPC for some reason.

*Update* – for Shopping Campaigns (not PLAs), you need to do the following to enable Enhanced CPC:-

  • Click into Shared Library
  • Under Bid Strategies click view
  • Click + bid strategy
  • Select Enhanced CPC
  • Name the strategy and click save
  • Click back to all online campaigns, select the campaign you wish to edit
  • Click Settings
  • Next to bid strategy Click edit, Select a flexible bid strategy and save.


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Google Adwords is Broken!

Google Adwords is broken and has been for a very very long time.

Below is a screenshot of a search from a desktop computer from an office here in Belfast. With most ISPs in Northern Ireland the IP address will show for over the water. For this computer the IP address was London (when not logged into a google account).

Screenshot of a google search with ppc ads showing london ads rather than NIreland ads

So just from the screenshot there’s 4 or 5 ads from London companies that clearly aren’t going to
come and fix someones boiler in Belfast. No doubt there’s lots of costly irrelevant clicks.

At the bottom of the browser you can see where you can adjust your location (as in the screenshot below), though how many people are going to update this.

google allowing you to update your location

Article written by Michael Wall. Michael has been working on SEO campaigns for over 10 years. He also runs his own web design company Codefixer Software.

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