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Archive for Google Adwords’ Category

22

Sep
2016
Comments Off on AdWords ROAS – Male vs Female

AdWords ROAS – Male vs Female

 

So, who should you bid more on? Male or female? It will depend on what you are selling. Here’s a sample from one account:-

adwords-genders-roas

Which suggests in this case that women are more likely to click on ads and are less likely to convert.

But it will be interesting to see how it pans out once demographic bidding for search campaigns becomes available on all accounts…

 

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4

Aug
2016
Comments Off on AdWords Fundamentals Exam Problems (Outside the USA).

AdWords Fundamentals Exam Problems (Outside the USA).

This one caused me much consternation, as my exam had expired, and I was unable to retake it for 5 days before support worked out what the problem was!

Turned out, that I had to change the language from “English (United Kingdom)” to “English (United States)” before it would let me start the exam!

So now you know if anyone else outside the USA is having the same problem.

More info below (and, yes I did pass by the way, and yes, it does still include some *very* ambiguous / poorly worded questions)…

adwords-fundamentals-technical-problems

adwords-fundamentals

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28

Jul
2016
Comments Off on AdWords ROAS Bidding

AdWords ROAS Bidding

If you are using AdWords with an e-commerce site and have a decent amount of traffic and sales then you should definitely check this out.

Here’s some real world examples:-

target-roas

target-roas2

target-roas3

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16

Jun
2016
Comments Off on Passed the Google Shopping Advertising Exam.

Passed the Google Shopping Advertising Exam.

google-shopping-exam-2016

I’m not sure which one I got wrong.

It may have been the one which asked ‘how do you increase clicks on a campaign that is limited by budget’.

There were 2 correct answers.

1. Increase budget.
2. Decrease bids.

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27

May
2016

Google Shopping ROAS bidding

Seems to be working reasonably well in most cases so far…

Here’s one example :-

google-shopping-roas-bidding

This is a campaign that is somewhat seasonal, and it would usually make more sense to compare to ‘previous year’ rather than ‘previous period’, but I couldn’t in this particular case. At any rate it is still a bigger improvement than another shopping campaign in this account that has using enhanced CPC bidding during the same periods.

 

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20

Nov
2015

AdWords Top vs Other & Search Partners Clicks

Does conversion rate vary by ad position? Yes (but not usually very significantly).

Does it matter? No.

Is it worth paying to stay ‘Top Of Page’ all the time? No.*

Will the lower CTR from Google Search ‘Other’ affect your quality score? No.

Will the lower CTR from Search Partners affect your quality score? No.

Will the lower CTR from Google Display Network affect your quality score? No.

Should Search Partners be excluded? No. *

Lead generation example:

adwords-lead-gen-top-vs-others

E-commerce example:

adwords-ecommerce-top-vs-other

*There are exceptions to every rule. :-)

 

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18

Sep
2015

SEO Is Dead

I know this is the least original headline in the entire world, but I couldn’t resist using it.

Here is a screen shot of a recent search I did from my Android phone. Not only are organic results below the fold but so are the Google Local / My Business results as well!

local-android-search-google-sept-2015

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