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Archive for Google Adwords’ Category



SEO Is Dead

I know this is the least original headline in the entire world, but I couldn’t resist using it.

Here is a screen shot of a recent search I did from my Android phone. Not only are organic results below the fold but so are the Google Local / My Business results as well!


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Passed The AdWords Search Advertising Exam Again

OK  – you could say that getting 8 questions wrong was pretty poor, but in my defence I did have 1 hour 31 minutes left on the clock at the end of the exam, and I would rather get on with some actual work than spend lots of time trying to figure out some badly worded, ambiguous multiple choice questions..

The actual questions on this exam haven’t changed much in the last 3 years. There was no mention of Conversions (opt) or Final URLs for instance.adwords-search-ad-exam-aug-2015


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Brand Keywords

There’s an article worth reading on brand CPCs over at

While it’s true that Google push things too far sometimes and want to have their cake and eat it, you can’t afford to ignore the value of brand keywords.

Make sure you set realistic bids on them (don’t pay more than they are worth) and use negative keywords to exclude your brand keywords from other campaigns / ad groups.

Here’s a recent example from a lead generation site in Ireland.




Check out the difference in CPC and cost per converted click!


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Keyword Research with Google Adwords

There’s a whole host of keyword tools, and you could spend hours and hours testing these to see whether there is enough traffic to justify your choice of keywords.

Anytime I’m trying to get an idea of potential traffic for a new client, rather than using Wordtracker, Google’s keyword suggestion tool or other keyword tools that can be unreliable and sometimes there’s not enough data for small regions like Northern Ireland, I just nip into my Google Adwords account, create a new campaign, budget some money, add the keywords, run a couple of ads and set the campaign live.

Over a couple of days to a week, this can quickly give me a more accurate idea of traffic levels. It’s real information, real impressions, and I get to find out how much the clicks actually cost.

I can then use this information as a factor in deciding which keywords to target and which are priorities. It’s helpful both for SEO and Google Adwords, and if a client wants to run a PPC campaign I can export the campaign I’ve set up into a new account.

Michael Wall is an experienced SEO & Google Adwords specialist with over 14yrs and 10yrs respectively. He enjoys all things related to search, helping clients and runs CodefixerSoftware.

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