Archive for Google Adwords
AdWords Remarketing?
I saw this advert on one of my own web sites today :- One of the big improvements that has been made fairly recently in the life of the Google Display Network is that you can target potential customers based on their interests i.e. sites they have previously visited, or you can ‘remarket’ to them [...]
Google Advertising Fundamentals Exam (Passed).
I sat and passed this today with a score of 95%. There were 113 questions which means that I got more than 5 wrong! I’ll get over this due to the fact I did zero revision, answered all the 113 questions in approximately 25 minutes, and there are more than a few devious questions where [...]
Another Satisfied PPC Customer.
From: Click here to see the updated Google AdWords Belfast Testimonials Page.
AdWords Experiments
Leaving aside the fact that occasionally, AdWords Experiments Can Be Misleading, on balance, they really are the best thing since sliced bread. Have a look at the screen shot below for an example of how useful they can be :- Looking at ‘Google Search’ in isolation, you can see that for for this campaign – [...]
Final AdWords Voucher Giveaway Before The New Year (£75×3)…
// PPCNI has another three of these up for grabs for anyone who wants to get a New Year campaign going… No strings attached. Valid for use on Google AdWords accounts that are 14 days old or less (and have not already had a voucher applied). Just leave a comment below about what you would [...]
Top 20 AdWords Tips Updated.
See :- http://www.ppcni.com/top-20-google-adwords-tips-e-book/
Google Really Really Pushing The Social Side Of Things Now…
There have been a lot of reports around the internet of Google making a massive push to get everyone using Google+. Here’s a few links for reference:- State Of Search Simply Zesty One more way they are now pushing Google Plus is with AdWords ‘Social Extensions’:- Google AdWords Social Extensions. This is a big incentive [...]
Importing Google Analytics Goals/Transaction As Conversions Into AdWords.
The great thing about the standard (javascript) AdWords conversion tracking is that it uses a 30 day cookie, so it picks up the vast majority of conversions that would almost certainly not have happened without AdWords. e.g. If someone clicks on an Adwords ad, then clicks on an organic result and then makes a purchase [...]
Free £75 AdWords Voucher
// I have another one of these up for grabs. No strings attached. Valid for use on Google AdWords accounts that are 14 days old or less (and have not already had a voucher applied). Just leave a comment below about what you would use it for, and I’ll pick the best one during the [...]
Free £75 AdWords Coupon
// I have another one of these up for grabs. No strings attached. Valid for use on Google AdWords accounts that are 14 days old or less (and have not already had a voucher applied). Just leave a comment below about what you would use it for, and I’ll pick the best one during the [...]

