This one caused me much consternation, as my exam had expired, and I was unable to retake it for 5 days before support worked out what the problem was!
Turned out, that I had to change the language from “English (United Kingdom)” to “English (United States)” before it would let me start the exam!
So now you know if anyone else outside the USA is having the same problem.
More info below (and, yes I did pass by the way, and yes, it does still include some *very* ambiguous / poorly worded questions)…
Seems to be working reasonably well in most cases so far…
Here’s one example :-
This is a campaign that is somewhat seasonal, and it would usually make more sense to compare to ‘previous year’ rather than ‘previous period’, but I couldn’t in this particular case. At any rate it is still a bigger improvement than another shopping campaign in this account that has using enhanced CPC bidding during the same periods.
Does conversion rate vary by ad position? Yes (but not usually very significantly).
Does it matter? No.
Is it worth paying to stay ‘Top Of Page’ all the time? No.*
Will the lower CTR from Google Search ‘Other’ affect your quality score? No.
Will the lower CTR from Search Partners affect your quality score? No.
Will the lower CTR from Google Display Network affect your quality score? No.
Should Search Partners be excluded? No. *
Lead generation example:
*There are exceptions to every rule. :-)
It hasn’t changed much in the last year or so…
OK – you could say that getting 8 questions wrong was pretty poor, but in my defence I did have 1 hour 31 minutes left on the clock at the end of the exam, and I would rather get on with some actual work than spend lots of time trying to figure out some badly worded, ambiguous multiple choice questions..
The actual questions on this exam haven’t changed much in the last 3 years. There was no mention of Conversions (opt) or Final URLs for instance.