Can this be done?
If you are using CPA bidding, on the face of it, it looks like you can.
Not so long ago, for campaigns using CPA bidding, when you clicked on Settings, Devices or Settings, Locations, the bid adjustment column would not allow you to make any changes at all.
This changed a while back, to allow you to enter bid increases or decreases in this column, which seemed pretty neat.
The one small caveat with this is that CPA bidding will *completely* ignore bid adjustments apart from “-100%” for mobile devices.
So, unfortunately, if you have a CPA campaign that is working well, but would like to bid less for mobile devices or locations, then you will have to create a new CPC campaign.
This is not such a problem when it comes to mobile devices as in my experience CPA bidding does a pretty good job of keeping the CPA the same on mobile as for other devices (given enough time).
But it would be very handy to have when it comes to location bidding. e.g. If your business requires a physical meeting to close a deal, you are unlikely to want to pay the same for a lead from 500 miles away as you are for a lead that is 5 miles away!read more
I upgraded my old AMD Athlon II to and AMD Athlon IIX3 (Don’t laugh, those of you with state of the art processors).
The Windows experience index says that the speed of the CPU increased from 6.3 to 6.9.
Anyone who has used AdWords Editor for big accounts knows that it can be sluggish.
So what difference does the faster processor make?
In an account with just over 110,000 keywords – adjusting all the bids by a percentage at keyword level with the old CPU took 85 seconds. With the new CPU, 70 seconds.
So, with the older processor, big operations in AdWords Editor are about 21% slower.
During the bid updates, there was also a lot of disk activity, so I assume for smaller accounts / operations the speed difference should be even more noticeable (though if someone put the same processor back in my PC and told me it was a faster one I would probably think some things were noticeably faster).
The processor cost just over £50, so it shouldn’t take too long to recoup the cost with the amount of time saved.
Here’s a wee pic for those of you who are into that type of thing :-
(I had to re-use the old heat sink as the power connector was different from the old one).
The next upgrade for the work PC will be a half decent SSD.read more
I noticed this for the first time on google.co.uk today…
There was even a pop-up alerting me to the fact (though I can’t get that to reappear now).
Has this been done to avoid potential lawsuits from competitors? I’m not sure.read more
You can create different video ads with different ad text for ‘in-search’ video ads, but strangely, you can only run one call to action for ‘in-stream’ ads.
It is possible to upload the same video twice to a YouTube account, and have two separate in-stream ads pointing to the two separate (identical) videos and have a different call to action overlay for each video, but this is not recommended by Google. See email below:-
Thanks for contacting us. I completely understand your concern. Let me assist.
Your question about having two call to action overlays, this is currently not possible. Although this is a great way to test, this functionality is not available at the moment.
You are right in saying that for video ads, you can create two separate ads with different ad text which point to the same video, however, for in stream video ads, you can only add one call to action overlay. Uploading the same video twice to the same YouTube account and having two separate ads pointing to the two separate (identical) videos is not recommended.
If you would like to pass this on as a feature request to our product team you can do that here:
- Product feedback (English only): http://adwords.google.com/support/aw/bin/request.py?contact_type=cfeedback&hl=en_GB
- Ads: http://adwords.google.com/support/aw/bin/request.py?display=feedback&hl=en_GB
We’re always striving to make improvements to the AdWords programme, so we appreciate your feedback. In the future, you can visit the following forms to provide this kind of feedback:
We appreciate hearing from you and hope that you’ll continue to let us know how we can improve the Google AdWords experience. If you would like to discuss this over a call let me know your direct phone number and we will be happy to call you.
When you opt to include ‘plurals, misspellings and other close variants’ in your campaign settings, this is also supposed to apply to negative keywords as well as your (positive) keywords.
Just be aware that this is not perfect, and if you get a lot of traffic and/or pay a lot for each click then it is worth explicitly adding misspellings for your negative keywords.
Here are just a couple of recent examples:-
-manchester got a click from someone who had included “manchaster” in their search.
-unfinished got a click from someone who had included “unfionished” in their search.
To mind, it is pretty obvious to anyone that the ads should not have shown for these search terms.
NB – I bet you a lot of money that Google are better at picking up misspellings for your (positive) keywords than your negative ones, but I haven’t gathered evidence for this, and maybe I’m just getting cynical in my old age…read more
You’ve probably read a lot about enhanced AdWords campaigns (as of a few days back mandatory on all accounts), but you’ve probably not heard so much about enhanced video ad campaigns.
There is not a lot to say about this (I don’t really have any interesting data to share). But it is worth noting that you can now increase or decrease bids for mobile devices.
From what I have seen so far, the share of impressions in a video ad campaign for mobile devices is much, much smaller than it is for search campaigns, but this will change in the future, especially with the advent of 4G mobile broadband (I can get more than 10 Mbps on my mobile broadband and city dwellers have it even better).read more
Here is a handy hint that will save you lots of money.
If you have just added new keywords in AdWords, please *ignore* the first page bid estimates.
You can see these bids are set much much lower than the first page bid estimates which means that they should get very few impressions indeed.
But (unless these keywords have no commercial intent, your ads are rubbish, and your account is very badly structured) check back in a day (or less) and you should be pleasantly surprised by your average positions, impressions and clicks.
On the other hand, if you were to increase your bids to at least £1.25 as Google suggest, you would probably find the next time you checked that your average position was 1, and you had spent a hell of a lot more money than those keywords were actually worth to you.
The main reason the first page bid estimates are so high initially is because the Quality Scores are so low for new keywords. These should change pretty quickly. I’ve seen QS change from 3 to 10 in the space of one day pretty often!
For anyone who finds this a bit hard to believe, here is some proof of what things looked like 12 hours later:-
You could argue that Google will adjust quality score based mainly on CTR and it doesn’t know what your CTR is until your ads have run for a while, but if you look at the screen shot above, you will see that QS has been adjusted massively upwards without there being *any* clicks. If I was not a Google Fan Boy, I would say that this was nothing but a cynical money making exercise by Google…
If anyone has had similar experiences, or have any proof of their own that I am taking out of my backside, I’d love to hear from you!read more
This case has dragged on for a *long* time, and M&S will probably still appeal the decision but…
It seems that a UK court has ruled that you are not allowed to bid on competitor keywords if there is a decent chance that consumers may be mislead into thinking that you actually are your competitor or are in some way providing the service of your competitor (I think).
It is a little bit early to stop bidding on all competitor keywords in AdWords and Bing Ads, it is food for thought.
Here are a few links for reference:-read more