Just a heads up to anyone targeting the UK in any AdWords campaigns.
You may want to exclude the following location unless you can deliver your goods to Cyprus as easily as you can deliver them to GB. Though it only has a reach of 6,000 so it unlikely to cost you much if you don’t exclude it.
I have to admit that when it comes to mobile ‘app’ related questions, of which there are many on the exam, I am not an expert. I have personally never used ‘Firebase’ for app conversion tracking example…
If you exclude all the stuff about app installs, app promotion and deep linking to apps, there was actually very little on the exam about best practice for AdWords advertising on mobile devices for small to medium sized business (to my mind anyway)..
But apparently I know enough about mobile advertising to be given a personalised certificate…
A date when this is due to go live would be nice… Watch some of your max CPCs at the individual search term level rocket (which isn’t necessarily a bad thing but I’m willing to bet that a lot of these converting search terms will have a very good average position and impression share already) !
*Update – apparently these changes are starting to roll out early June 2017…
Feel free to copy and paste from this. There are around 11,000 negative keywords on the spreadsheet. Most people should find some of the columns useful to add as negative keywords at the campaign or ad group levels or as shared negative keywords lists :-
On desktop, on Firefox and Chrome – it currently looks like this for me –
Though in Internet Explorer it looks a wee bit different.
If the above persuades less people to click on organic results (if they are visible at all) then expect the new format to stay…read more
I was hoping to boast about how many negatives this Google Sheet now contains by doing something simple like clicking on ‘File’, ‘Properties’ but it turns out that it’s not simple….So, anyway, after copying and pasting the whole sheet into LibreOffice Writer, I can tell you that there are approximately 11,000 negatives.
You’re welcome…read more
If you can export to Ireland (as in the part of Ireland that uses Euro as a currency not the other part which uses GBP as currency), and haven’t set this up already, it’s worth doing so.
Here’s last 30 days for a quite niche shopping campaign :-
Here’s another one:-