Archive for Google Adwords
Google Is Retiring AdWords Product Extensions.
See the following links for more information (though there is nothing official on the AdWords support site yet) :- http://searchengineland.com/adwords-to-end-product-extensions-as-plas-take-ove-158571 http://certifiedknowledge.org/blog/google-is-sunsetting-product-extensions/ What difference will this make? Not a lot. The main thing is that you will no longer have to assign a product extension to a non Product Listing Ads campaign in the ‘Ad Extensions’ [...]
Passed The AdWords Advanced Search Exam Again
If you have to resit this exam, and passed it easily the last time, then you probably don’t need to do any revision at all. Most of the questions were very similar to the last time I sat it. I didn’t do any revision, and completed the 100 questions in 35 minutes and got 94% [...]
Google AdWords Tips Updated.
Click Here To Read Our Top AdWords Tips In Full.
Google Grants Changes (For AdWords) Part 2
In this post, I showed the initial effect the new Google Grants changes had had on one client account. Well, there is a bit more data in, and unfortunately, it looks like the initial findings were correct :- It also looks like the extended grants (Google Grants Pro) is no longer open for applications! There [...]
Inappropriate Ad Of The Month (March 2013)
Bearing in mind that it is March at present :- It’s a very easy thing to forget to pause your Christmas campaign / Christmas ads (though you can set an end date on a campaign when you set it up or use automated rules to pause Christmas related ads after a certain date).
AdWords Tips Updated.
Click Here To Read Top AdWords Tips In Full. (Main addition is about telephone tracking).
Google Come Up With A New Way To Make Buckets Of Extra Money (‘Enhanced’ AdWords Campaigns).
Here is a screenshot of what I get when I attempt to ‘upgrade’ one of my AdWords campaigns. :- mmmm…. a 10% decrease in mobile bids ‘based on bids from similar advertisers’. That sounds plausible. But wait, let’s look at the history for this campaign segmented by device type :- OK I know that there [...]
Google Grants Max CPC Changes – What Effect Have They Had?
Early indications are that it could be easier to qualify for an extended grant by hitting your maximum daily budget more often, BUT it also looks like you’ll be getting fewer clicks :- The drop in clicks will most likely be caused by (as Google put it):- …to balance the interests of businesses who pay [...]
Another Satisfied AdWords Customer
Got a testimonial today from a client that I haven’t worked with in years (which was nice). It was from iPassExam, which by the way is an excellent resource for anyone thinking of taking their AdWords certification exams. Click here to see customer testimonials for PPCNI.
Top 20+ Google AdWords Tips Updated
Click Here To Read Top 20+ AdWords Tips In Full. The main addition is the inclusion of the following study which shows how much extra conversion value can be attributed to non-brand search advertising compared to the ‘last click’ value. :-
