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Archive for Google Adwords’ Category

4

Aug
2016
Comments Off on AdWords Fundamentals Exam Problems (Outside the USA).

AdWords Fundamentals Exam Problems (Outside the USA).

This one caused me much consternation, as my exam had expired, and I was unable to retake it for 5 days before support worked out what the problem was!

Turned out, that I had to change the language from “English (United Kingdom)” to “English (United States)” before it would let me start the exam!

So now you know if anyone else outside the USA is having the same problem.

More info below (and, yes I did pass by the way, and yes, it does still include some *very* ambiguous / poorly worded questions)…

adwords-fundamentals-technical-problems

adwords-fundamentals

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28

Jul
2016
Comments Off on AdWords ROAS Bidding

AdWords ROAS Bidding

If you are using AdWords with an e-commerce site and have a decent amount of traffic and sales then you should definitely check this out.

Here’s some real world examples:-

target-roas

target-roas2

target-roas3

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16

Jun
2016
Comments Off on Passed the Google Shopping Advertising Exam.

Passed the Google Shopping Advertising Exam.

google-shopping-exam-2016

I’m not sure which one I got wrong.

It may have been the one which asked ‘how do you increase clicks on a campaign that is limited by budget’.

There were 2 correct answers.

1. Increase budget.
2. Decrease bids.

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27

May
2016

Google Shopping ROAS bidding

Seems to be working reasonably well in most cases so far…

Here’s one example :-

google-shopping-roas-bidding

This is a campaign that is somewhat seasonal, and it would usually make more sense to compare to ‘previous year’ rather than ‘previous period’, but I couldn’t in this particular case. At any rate it is still a bigger improvement than another shopping campaign in this account that has using enhanced CPC bidding during the same periods.

 

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20

Nov
2015

AdWords Top vs Other & Search Partners Clicks

Does conversion rate vary by ad position? Yes (but not usually very significantly).

Does it matter? No.

Is it worth paying to stay ‘Top Of Page’ all the time? No.*

Will the lower CTR from Google Search ‘Other’ affect your quality score? No.

Will the lower CTR from Search Partners affect your quality score? No.

Will the lower CTR from Google Display Network affect your quality score? No.

Should Search Partners be excluded? No. *

Lead generation example:

adwords-lead-gen-top-vs-others

E-commerce example:

adwords-ecommerce-top-vs-other

*There are exceptions to every rule. :-)

 

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18

Sep
2015

SEO Is Dead

I know this is the least original headline in the entire world, but I couldn’t resist using it.

Here is a screen shot of a recent search I did from my Android phone. Not only are organic results below the fold but so are the Google Local / My Business results as well!

local-android-search-google-sept-2015

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21

Aug
2015

Passed The AdWords Search Advertising Exam Again

OK  – you could say that getting 8 questions wrong was pretty poor, but in my defence I did have 1 hour 31 minutes left on the clock at the end of the exam, and I would rather get on with some actual work than spend lots of time trying to figure out some badly worded, ambiguous multiple choice questions..

The actual questions on this exam haven’t changed much in the last 3 years. There was no mention of Conversions (opt) or Final URLs for instance.adwords-search-ad-exam-aug-2015

 

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