Archive for Internet Marketing
A Very good article on Internet Marketing From Marketing Experiments:
I don’t usually publish links to this kind of thing on my blog but this is one free report, that is definitely worth a read (and it is also worth subscribing to their email list as well).
I am always interested in what is actually proven to work rather than what so called experts reckon is [...]
PPC / Google AdWords Guest Lecture At Queens University, Belfast
Part 1…
Part 2…
The Ultimate SEO Metadata Trick
I have been reliably informed that PropertyPal.com is now the biggest property site in Northern Ireland….
I will now (free of charge) reveal the secret to their hugely successful online marketing campaign…
As I was browsing through the code of the web site (as I sometimes do on other web sites because I am nosey like that), [...]
Google Analytics Keyword Position Report
This is a very interesting report. It lets you know (among other things) how many visits, and how much revenue you are getting through an advert for a specific keyword, depending on the advert position:-
Visits
Value Per Visit
There is perhaps not enough data on the report above to be 100% certain of the findings, but it [...]
Using Common Misspellings In Your PPC Campaign…
This is one way to get more (often better value) traffic from your PPC/AdWords campaigns.
For anyone who wants to target Northern Ireland, here is a list of how it may be typed into a search engine:-
northen ireland
nothern ireland
norther ireland
northern irland
nortern ireland
norhtern ireland
northan ireland
northern irelan
norhern ireland
northern irelnad
northern irealnd
northren ireland
northen irland
northern ieland
northern irleand
northenr ireland
northrn ireland
northern ireladn
northern ierland
northern [...]
Google Adwords ‘Product Extension Ads’ Now Showing In The UK!
Here is one I spotted earlier:-
Google says
With product extensions you can show users the products from your site that are most relevant to their current query. You’re charged the same cost-per-click (CPC) whether a user clicks on your main text ad or any of the offers within the product extensions plusbox; however, you won’t be [...]
Importing Google Adwords Campaigns To MS Adcenter
Now that Microsoft have bought Yahoo, it is definitely worth looking at this…
Here is my short guide on how to have your Adwords campaign up and running on Bing in no time:
Download and use the Adwords Editor software.
Download your account.
If you are using dynamic keyword insertion in your adverts, make sure that the capitalisation of [...]
KeyWordSpy
I have been using this for a month now, and can honestly say, while it is not perfect, it is an absolutely fantastic utility which saves time and effort in setting up new PPC campaigns (and allows you to easily see what is working and what is not working for your competitors, so you don’t [...]
Want to know what ‘Commercial Intent’ a search query has?
Here is a handy tool from Microsoft:-
http://adlab.microsoft.com/Online-Commercial-Intention/Default.aspx
Is Google Turning Into A ‘Super Affiliate’?
I am starting to wonder……:-
http://www.seroundtable.com/archives/021167.html
