Archive for Microsoft AdCenter

MS / Yahoo Search Alliance Due In The UK In The First Semester Of 2012?

In a previous post, I mentioned that this may not happen until the second quarter of 2012, but apparently it is now going to happen in the ‘First Semester’! :- With the advent of a new year, we wanted to let you know the latest news about the Microsoft and Yahoo! Search Alliance and what [...]

Microsoft Search Alliance In UK Delayed Until June 2012?

I would post a link to this – but it appears to be broken at present. The crux of the matter is, not so long ago, the MS / Yahoo search advertising alliance was due in January 2012. But the last official news on it (on 7th November 2011) was that it was now due [...]

Bing / Yahoo Search Alliance – PPC update for UK/Ireland Customers.

Got an email this morning from Microsoft Advertising saying :- By working closely with Yahoo!, our goal is to have Bing™ and Microsoft Advertising adCenter provide the organic and paid search results for Yahoo! Search in the United Kingdom, France and Ireland in the first half of 2011. However, if we believe that it will [...]

Get £40 Worth Of Free Clicks From MS adCenter

All you have to do is provide them with an existing AdWords campaign (Before the 15th of November) :- http://www.adcenteranniversary.co.uk/

The Big Bing/Yahoo Paid Search Alliance…

http://www.searchalliance.com/home Looks like it is happening sooner rather than later (at least in the USA anyway)…

Using Common Misspellings In Your PPC Campaign…

This is one way to get more (often better value) traffic from your PPC/AdWords campaigns. For anyone who wants to target Northern Ireland, here is a list of how it may be typed into a search engine:- northen ireland nothern ireland norther ireland northern irland nortern ireland norhtern ireland northan ireland northern irelan norhern ireland [...]

Importing Google Adwords Campaigns To MS Adcenter

Now that Microsoft have bought Yahoo, it is definitely worth looking at this… Here is my short guide on how to have your Adwords campaign up and running on Bing in no time: Download and use the Adwords Editor software. Download your account. If you are using dynamic keyword insertion in your adverts, make sure [...]

Want to know what ‘Commercial Intent’ a search query has?

Here is a handy tool from Microsoft:- http://adlab.microsoft.com/Online-Commercial-Intention/Default.aspx

The 9 Step Guide to Get Some Structure Into Your PPC Life

Here a nice wee URL for you:- http://community.microsoftadvertising.com/blogs/advertiser/archive/2009/04/06/get-some-structure-into-your-ppc-life.aspx?s_cid=FY10UK_octstnd_tips

Microsoft adCenter Vouchers.

Where can you find one of these? Well….. you don’t need one! When you set up a new account for yourself (or a client), just ask the lovely support people at Microsoft to add £30 of credit to your account, and they will do it without asking any questions. I have heard a number of [...]