Archive for Microsoft AdCenter
The Big Bing/Yahoo Paid Search Alliance…
http://www.searchalliance.com/home
Looks like it is happening sooner rather than later (at least in the USA anyway)…
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Using Common Misspellings In Your PPC Campaign…
This is one way to get more (often better value) traffic from your PPC/AdWords campaigns.
For anyone who wants to target Northern Ireland, here is a list of how it may be typed into a search engine:-
northen ireland
nothern ireland
norther ireland
northern irland
nortern ireland
norhtern ireland
northan ireland
northern irelan
norhern ireland
northern irelnad
northern irealnd
northren ireland
northen irland
northern ieland
northern irleand
northenr ireland
northrn ireland
northern ireladn
northern ierland
northern [...]
Importing Google Adwords Campaigns To MS Adcenter
Now that Microsoft have bought Yahoo, it is definitely worth looking at this…
Here is my short guide on how to have your Adwords campaign up and running on Bing in no time:
Download and use the Adwords Editor software.
Download your account.
If you are using dynamic keyword insertion in your adverts, make sure that the capitalisation of [...]
Want to know what ‘Commercial Intent’ a search query has?
Here is a handy tool from Microsoft:-
http://adlab.microsoft.com/Online-Commercial-Intention/Default.aspx
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The 9 Step Guide to Get Some Structure Into Your PPC Life
Here a nice wee URL for you:-
http://community.microsoftadvertising.com/blogs/advertiser/archive/2009/04/06/get-some-structure-into-your-ppc-life.aspx?s_cid=FY10UK_octstnd_tips
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Microsoft adCenter Vouchers.
Where can you find one of these?
Well….. you don’t need one!
When you set up a new account for yourself (or a client), just ask the lovely support people at Microsoft to add £30 of credit to your account, and they will do it without asking any questions.
I have heard a number of people say that [...]
The Big Microsoft / Yahoo Merger…
There has been a *lot* written about this on the internet.
But no-one seemed to be answering the practical question
“So, when can I set up an advertising campaign on Microsoft AdCenter, and have it appear on Yahoo without it requiring any extra work?”
So – I rang the lovely support people at Microsoft AdCenter (twice) on their [...]
