Archive for Pay Per Click
MS / Yahoo Search Alliance Due In The UK In The First Semester Of 2012?
In a previous post, I mentioned that this may not happen until the second quarter of 2012, but apparently it is now going to happen in the ‘First Semester’! :- With the advent of a new year, we wanted to let you know the latest news about the Microsoft and Yahoo! Search Alliance and what [...]
Landing Pages Now Affect AdWords Quality Score!
Previously to this announcement from Google:- http://adwords.blogspot.com/2011/10/ads-quality-improvements-rolling-out.html It was a common misconception that your landing page affected Quality Score. It didn’t. What it did do was affect your minimum first page bid estimates. This discouraged people from having rubbish landing pages, but if you could create fantastic ads, bid high to start with and get [...]
Should I Forget About PPC And Concentrate on Search Engine Optimisation?
Firstly, don’t listen to Search Engine Optimisation guys/girls who tell you that the number of clicks you will get from Google AdWords / PPC are insignificant compared to the free clicks you will get if you rank well in the organic search results. A study from Optify concluded that, for more valuable keywords, the organic [...]
Increase Sales With AdWords Seller Ratings (Customer Review Stars) On Your Ads.
Example :- (click for full size image) The easiest way to get these little yellow stars if you have an e-commerce site is to allow the use of Google Checkout as a payment option – once you get 30 reviews, your seller ratings will start showing on your AdWords ads. (Also – having Google Checkout [...]
Another Satisfied AdWords Customer (Charity This Time).
See :- http://www.ppcni.com/testimonials/ Anyone who saw the Comic Relief programme from the Kibera slum near Nairobi, Kenya, could not fail to moved by the plight of some of the children living there… A very worthy charity in my opinion… In case you are wondering – no, I didn’t charge for this job
Another Satisfied Mainland GB PPC Customer
Click Here For Another satisfied PPC customer testimonial Multi Fuel Stoves Online Retailer.
New Option To Show Your AdWords Ads That Convert Better More Often…
There used to be 2 options in Google AdWords for how different ads in the same ad group were shown. ‘Optimize for clicks’, and ‘Rotate’. There is a now new option ‘Optimize for conversions’. It is not entirely clear yet exactly how well this will work, and it is not possible to set up an [...]
Another Satisfied Northern Irish PPC Client…
See http://www.ppcni.com/testimonials/
Save Thousands A Year On Your AdWords Bill
If you ever login to your AdWords account and see a message beside any of your campaigns that says “Limited By Budget” then keep reading…. Do NOT Control Your AdWords Budget With Your ‘Budget’ Settings! This was touched on in a previous post – but it is so important that I want to mention it [...]
Speed Up Your Web Site
The speed of your web site is increasingly important in keeping the search engines and your customers happy. With this in mind, Google have released a new ‘mod_pagespeed’ module for Apache web servers which can speed up your web site by up to 2 times! :- http://googlecode.blogspot.com/2010/11/make-your-websites-run-faster.html Speak to your techie guys/girls today about this. [...]
