Archive for Pay Per Click
2x Free Google AdWords Vouchers (50 GBP)
If anyone wants one, no strings attached, please post a comment. First come, first served!
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The Big Bing/Yahoo Paid Search Alliance…
http://www.searchalliance.com/home
Looks like it is happening sooner rather than later (at least in the USA anyway)…
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How *Not* To Run A Google AdWords Campaign…
Not only do none of these companies realise that no-one in N.Ireland can use their services to switch energy provider*, but some of them specifically geo target “Northern Ireland”!
As an aside, it is nice to see that while I am signed in to my Google account that Google realises that I am ‘Northern Irish’ even [...]
Percentage Increase / Percentage Decrease…
AdWords Editor is a great piece of software. One of the things it lets you do is to increase bids by any given percentage at a keyword level or an ad group level, so if you wanted to increase your bids on 1000 different keywords by 20% in one go, it is a piece of [...]
A Beginners Guide To PPC / Google AdWords
In a perfect world, you will have an amazing web site that everyone talks about, and which gets tons of ‘free’ traffic from Search Engines, Social Media, and from people who have bookmarked your site.
In the real world, you’ll probably have a web site which is fairly new and is not getting a huge amount [...]
Using Common Misspellings In Your PPC Campaign…
This is one way to get more (often better value) traffic from your PPC/AdWords campaigns.
For anyone who wants to target Northern Ireland, here is a list of how it may be typed into a search engine:-
northen ireland
nothern ireland
norther ireland
northern irland
nortern ireland
norhtern ireland
northan ireland
northern irelan
norhern ireland
northern irelnad
northern irealnd
northren ireland
northen irland
northern ieland
northern irleand
northenr ireland
northrn ireland
northern ireladn
northern ierland
northern [...]
The 9 Step Guide to Get Some Structure Into Your PPC Life
Here a nice wee URL for you:-
http://community.microsoftadvertising.com/blogs/advertiser/archive/2009/04/06/get-some-structure-into-your-ppc-life.aspx?s_cid=FY10UK_octstnd_tips
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How Accurate Is Geo Targeting In Google Adwords For The Northern Ireland Region?
This is a subject that is very close to my heart, as most of my campaigns involve targeting Northern Ireland in some shape or form.
It is a subject I will be returning to again in the future, but in the mean time – here is what Google Adwords support have to say on the subject!:-
Hello [...]
Cost Per Lead Of Direct Marketing Methods
The diagram below is admittedly a little bit out of date, but the basic premise still holds true..:-
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Pay Per Click Support.
So which company has the best support?
In my experience:
Microsoft
Yahoo
Google
I have been consistently impressed with the support provided by Microsoft right down to their prominently displayed ‘0800′ support phone number (just try finding a freephone support number for Google!).
Yahoo come a not too distant second. When they were having problems with their import utility for Adwords [...]
