Archive for Pay Per Click
Increase Online Sales – use Google Checkout!
I think that Google Checkout has some way to go before it is a popular as Paypal.
But regardless if anyone actually uses it as payment option on your eCommerce site or not, the fact remains, that if you are running a Google AdWords campaign, and you link your AdWords and Checkout accounts, then you get [...]
PPCNI – Google AdWords Certified Partner – Northern Ireland
Jordan McClements, owner of PPCNI.com, today took the Google AdWords Search Advertising Advanced exam, and scored 98%…
This means (I think) that PPCNI is the first Google AdWords certified partner in Northern Ireland!
(Certified AdWords Partner logo to follow within a few days once Google actually make it available to me)
Update – it has finally [...]
My PPCNI.com ‘PPC Northern Ireland’ AdWords Campaign Summary For March 2010
So, overall costs for me were £8.17, which brought in 3 enquiries and one new customer (from Belfast).
My return on investment for these campaigns was 4284%.
The amount of time I spent monitoring and tweaking these campaigns during March was approximately 10 minutes.
That’s a return on my time and money that I’m pretty happy with.
As an [...]
2x Free Google AdWords Vouchers (50 GBP)
If anyone wants one, no strings attached, please post a comment. First come, first served!
The Big Bing/Yahoo Paid Search Alliance…
http://www.searchalliance.com/home
Looks like it is happening sooner rather than later (at least in the USA anyway)…
How *Not* To Run A Google AdWords Campaign…
Not only do none of these companies realise that no-one in N.Ireland can use their services to switch energy provider*, but some of them specifically geo target “Northern Ireland”!
As an aside, it is nice to see that while I am signed in to my Google account that Google realises that I am ‘Northern Irish’ even [...]
Percentage Increase / Percentage Decrease…
AdWords Editor is a great piece of software. One of the things it lets you do is to increase bids by any given percentage at a keyword level or an ad group level, so if you wanted to increase your bids on 1000 different keywords by 20% in one go, it is a piece of [...]
A Beginners Guide To PPC / Google AdWords
In a perfect world, you will have an amazing web site that everyone talks about, and which gets tons of ‘free’ traffic from Search Engines, Social Media, and from people who have bookmarked your site.
In the real world, you’ll probably have a web site which is fairly new and is not getting a huge amount [...]
Using Common Misspellings In Your PPC Campaign…
This is one way to get more (often better value) traffic from your PPC/AdWords campaigns.
For anyone who wants to target Northern Ireland, here is a list of how it may be typed into a search engine:-
northen ireland
nothern ireland
norther ireland
northern irland
nortern ireland
norhtern ireland
northan ireland
northern irelan
norhern ireland
northern irelnad
northern irealnd
northren ireland
northen irland
northern ieland
northern irleand
northenr ireland
northrn ireland
northern ireladn
northern ierland
northern [...]
The 9 Step Guide to Get Some Structure Into Your PPC Life
Here a nice wee URL for you:-
http://community.microsoftadvertising.com/blogs/advertiser/archive/2009/04/06/get-some-structure-into-your-ppc-life.aspx?s_cid=FY10UK_octstnd_tips
