Archive for Pay Per Click
Percentage Increase / Percentage Decrease…
AdWords Editor is a great piece of software. One of the things it lets you do is to increase bids by any given percentage at a keyword level or an ad group level, so if you wanted to increase your bids on 1000 different keywords by 20% in one go, it is a piece of [...]
A Beginners Guide To PPC / Google AdWords
In a perfect world, you will have an amazing web site that everyone talks about, and which gets tons of ‘free’ traffic from Search Engines, Social Media, and from people who have bookmarked your site. In the real world, you’ll probably have a web site which is fairly new and is not getting a huge [...]
Using Common Misspellings In Your PPC Campaign…
This is one way to get more (often better value) traffic from your PPC/AdWords campaigns. For anyone who wants to target Northern Ireland, here is a list of how it may be typed into a search engine:- northen ireland nothern ireland norther ireland northern irland nortern ireland norhtern ireland northan ireland northern irelan norhern ireland [...]
The 9 Step Guide to Get Some Structure Into Your PPC Life
Here a nice wee URL for you:- http://community.microsoftadvertising.com/blogs/advertiser/archive/2009/04/06/get-some-structure-into-your-ppc-life.aspx?s_cid=FY10UK_octstnd_tips
How Accurate Is Geo Targeting In Google Adwords For The Northern Ireland Region?
This is a subject that is very close to my heart, as most of my campaigns involve targeting Northern Ireland in some shape or form. It is a subject I will be returning to again in the future, but in the mean time – here is what Google Adwords support have to say on the [...]
Cost Per Lead Of Direct Marketing Methods
The diagram below is admittedly a little bit out of date, but the basic premise still holds true..:-
Pay Per Click Support.
So which company has the best support? In my experience: Microsoft Yahoo Google I have been consistently impressed with the support provided by Microsoft right down to their prominently displayed ’0800′ support phone number (just try finding a freephone support number for Google!). Yahoo come a not too distant second. When they were having problems [...]
