Archive for Search Engine Marketing
Should I Forget About PPC And Concentrate on Search Engine Optimisation?
Firstly, don’t listen to Search Engine Optimisation guys/girls who tell you that the number of clicks you will get from Google AdWords / PPC are insignificant compared to the free clicks you will get if you rank well in the organic search results. A study from Optify concluded that, for more valuable keywords, the organic [...]
The Google Display Network
When it comes to a direct return on your investment – in the vast majority of cases, the Google Search Network will easily beat the Google Display Network. But that is not to say that the Display network is never worth using. With that in mind – here are some pre-recorded webinars by Google that [...]
Increase Sales With AdWords Seller Ratings (Customer Review Stars) On Your Ads.
Example :- (click for full size image) The easiest way to get these little yellow stars if you have an e-commerce site is to allow the use of Google Checkout as a payment option – once you get 30 reviews, your seller ratings will start showing on your AdWords ads. (Also – having Google Checkout [...]
Save Thousands A Year On Your AdWords Bill
If you ever login to your AdWords account and see a message beside any of your campaigns that says “Limited By Budget” then keep reading…. Do NOT Control Your AdWords Budget With Your ‘Budget’ Settings! This was touched on in a previous post – but it is so important that I want to mention it [...]
Opportunities For The Online Travel Market In The Run Up To Christmas And Beyond…
An interesting article :- http://googlebarometer.blogspot.com/2010/11/all-you-want-for-christmas.html For all you SEO type people who reckon that natural search tends to convert better than paid search – there is an interesting line in the article which says : “Paid search signals purchase intent as those who use sponsored links are 1.5 times more likely to purchase.”
The Free Google SEO Guide…
Recently updated:- http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf
Increase Online Sales – use Google Checkout!
I think that Google Checkout has some way to go before it is a popular as Paypal. But regardless if anyone actually uses it as payment option on your eCommerce site or not, the fact remains, that if you are running a Google AdWords campaign, and you link your AdWords and Checkout accounts, then you [...]
Google AdWords Conversion Optimizer – Increase Sales Now! (Probably)
Just for the benefit of people in the UK and Ireland: “Google AdWords Conversion Optimiser”. Here is the official Google Link:- http://www.google.com/adwords/conversionoptimizer/ Which has some pretty useful information. It can be a fantastic time saving tool if you have any AdWords campaigns that have had 15 or more conversions in the last 30 days, and [...]
PPCNI – Google AdWords Certified Partner – Northern Ireland
Jordan McClements, owner of PPCNI.com, today took the Google AdWords Search Advertising Advanced exam, and scored 98%… This means (I think) that PPCNI is the first Google AdWords certified partner in Northern Ireland! (Certified AdWords Partner logo to follow within a few days once Google actually make it available to me) Update – it has [...]
2x Free Google AdWords Vouchers (50 GBP)
If anyone wants one, no strings attached, please post a comment. First come, first served!
