Archive for Search Engine Marketing
Increase Online Sales – use Google Checkout!
I think that Google Checkout has some way to go before it is a popular as Paypal.
But regardless if anyone actually uses it as payment option on your eCommerce site or not, the fact remains, that if you are running a Google AdWords campaign, and you link your AdWords and Checkout accounts, then you get [...]
Google AdWords Conversion Optimizer – Increase Sales Now! (Probably)
Just for the benefit of people in the UK and Ireland:
“Google AdWords Conversion Optimiser”.
Here is the official Google Link:-
http://www.google.com/adwords/conversionoptimizer/
Which has some pretty useful information.
It can be a fantastic time saving tool if you have any AdWords campaigns that have had 15 or more conversions in the last 30 days, and more often than not – [...]
PPCNI – Google AdWords Certified Partner – Northern Ireland
Jordan McClements, owner of PPCNI.com, today took the Google AdWords Search Advertising Advanced exam, and scored 98%…
This means (I think) that PPCNI is the first Google AdWords certified partner in Northern Ireland!
(Certified AdWords Partner logo to follow within a few days once Google actually make it available to me)
Update – it has finally [...]
2x Free Google AdWords Vouchers (50 GBP)
If anyone wants one, no strings attached, please post a comment. First come, first served!
How *Not* To Run A Google AdWords Campaign…
Not only do none of these companies realise that no-one in N.Ireland can use their services to switch energy provider*, but some of them specifically geo target “Northern Ireland”!
As an aside, it is nice to see that while I am signed in to my Google account that Google realises that I am ‘Northern Irish’ even [...]
A Beginners Guide To PPC / Google AdWords
In a perfect world, you will have an amazing web site that everyone talks about, and which gets tons of ‘free’ traffic from Search Engines, Social Media, and from people who have bookmarked your site.
In the real world, you’ll probably have a web site which is fairly new and is not getting a huge amount [...]
KeyWordSpy
I have been using this for a month now, and can honestly say, while it is not perfect, it is an absolutely fantastic utility which saves time and effort in setting up new PPC campaigns (and allows you to easily see what is working and what is not working for your competitors, so you don’t [...]
Google set to introduce Local Listings Ads
Local search has recently seen some big changes including the recent addition of a new reporting dashboard and the recent change from a 10 pack to a 7 pack listing. It looks like local search is about to offer up even more. Currently only available in San Francisco and San Diego, Google look set to [...]
