Archive for Search Engine Marketing
2x Free Google AdWords Vouchers (50 GBP)
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How *Not* To Run A Google AdWords Campaign…
Not only do none of these companies realise that no-one in N.Ireland can use their services to switch energy provider*, but some of them specifically geo target “Northern Ireland”!
As an aside, it is nice to see that while I am signed in to my Google account that Google realises that I am ‘Northern Irish’ even [...]
A Beginners Guide To PPC / Google AdWords
In a perfect world, you will have an amazing web site that everyone talks about, and which gets tons of ‘free’ traffic from Search Engines, Social Media, and from people who have bookmarked your site.
In the real world, you’ll probably have a web site which is fairly new and is not getting a huge amount [...]
KeyWordSpy
I have been using this for a month now, and can honestly say, while it is not perfect, it is an absolutely fantastic utility which saves time and effort in setting up new PPC campaigns (and allows you to easily see what is working and what is not working for your competitors, so you don’t [...]
Google set to introduce Local Listings Ads
Local search has recently seen some big changes including the recent addition of a new reporting dashboard and the recent change from a 10 pack to a 7 pack listing. It looks like local search is about to offer up even more. Currently only available in San Francisco and San Diego, Google look set to [...]
