Archive for Search Engine Optimisation
Should I Forget About PPC And Concentrate on Search Engine Optimisation?
Firstly, don’t listen to Search Engine Optimisation guys/girls who tell you that the number of clicks you will get from Google AdWords / PPC are insignificant compared to the free clicks you will get if you rank well in the organic search results. A study from Optify concluded that, for more valuable keywords, the organic [...]
Opportunities For The Online Travel Market In The Run Up To Christmas And Beyond…
An interesting article :- http://googlebarometer.blogspot.com/2010/11/all-you-want-for-christmas.html For all you SEO type people who reckon that natural search tends to convert better than paid search – there is an interesting line in the article which says : “Paid search signals purchase intent as those who use sponsored links are 1.5 times more likely to purchase.”
Speed Up Your Web Site
The speed of your web site is increasingly important in keeping the search engines and your customers happy. With this in mind, Google have released a new ‘mod_pagespeed’ module for Apache web servers which can speed up your web site by up to 2 times! :- http://googlecode.blogspot.com/2010/11/make-your-websites-run-faster.html Speak to your techie guys/girls today about this. [...]
The Free Google SEO Guide…
Recently updated:- http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf
The Ultimate SEO Metadata Trick
I have been reliably informed that PropertyPal.com is now the biggest property site in Northern Ireland…. I will now (free of charge) reveal the secret to their hugely successful online marketing campaign… As I was browsing through the code of the web site (as I sometimes do on other web sites because I am nosey [...]
Search Engine Friendly URLS in WordPress
If you have a WordPress based web site (like this one), then this is almost certainly worth doing. If you didn’t configure this properly when you set your web site, then try following the instructions at:- http://www.searchenginejournal.com/seo-friendly-url-structure/4556/ I did – and it seems to be working well for me so far…..
How Long Does It Take Google To Index My New(ish) Blog?
It is currently running at 19 minutes… (OK so it says 29 minutes below – but it took me 10 minutes to get round to doing this post at which point I had to refresh the screen!) :-
KeyWordSpy
I have been using this for a month now, and can honestly say, while it is not perfect, it is an absolutely fantastic utility which saves time and effort in setting up new PPC campaigns (and allows you to easily see what is working and what is not working for your competitors, so you don’t [...]
rel=”nofollow”
This blog does not “nofollow” comments. If your comment is worthy of publishing then you will get a link back from me. If it is in any way “spammy” you won’t. So there is no reason for me to use “nofollow” for comments on this blog If you are not sure what I am talking [...]
