Recently updated:-

http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

I have been reliably informed that PropertyPal.com is now the biggest property site in Northern Ireland….

I will now (free of charge) reveal the secret to their hugely successful online marketing campaign…

As I was browsing through the code of the web site (as I sometimes do on other web sites because I am nosey like that), I was suddenly hit by the following:-

They were using the following metadata on their web site:-

<meta name="jedi-mind-trick"
content="You will bookmark this site and use it a lot." />

Now it all made sense, this must be why I regularly visit their site to check the value of my 2 bed apartment in Bangor!

http://googleblog.blogspot.com/2010/01/search-is-getting-more-social.html