Archive for Yahoo Search Marketing
The Big Bing/Yahoo Paid Search Alliance…
http://www.searchalliance.com/home
Looks like it is happening sooner rather than later (at least in the USA anyway)…
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Using Common Misspellings In Your PPC Campaign…
This is one way to get more (often better value) traffic from your PPC/AdWords campaigns.
For anyone who wants to target Northern Ireland, here is a list of how it may be typed into a search engine:-
northen ireland
nothern ireland
norther ireland
northern irland
nortern ireland
norhtern ireland
northan ireland
northern irelan
norhern ireland
northern irelnad
northern irealnd
northren ireland
northen irland
northern ieland
northern irleand
northenr ireland
northrn ireland
northern ireladn
northern ierland
northern [...]
The Big Microsoft / Yahoo Merger…
There has been a *lot* written about this on the internet.
But no-one seemed to be answering the practical question
“So, when can I set up an advertising campaign on Microsoft AdCenter, and have it appear on Yahoo without it requiring any extra work?”
So – I rang the lovely support people at Microsoft AdCenter (twice) on their [...]
