CPA Performance Trends on the Google Content Network
There was an interesting article on PPCHERO recently:-
http://www.ppchero.com/why-the-google-content-network-works-its-all-about-the-moment-of-relevance/
It made reference to a Google White Paper on the subject.
The thing that I found most interesting was that out of all the countries they looked at, the UK gave the worst return on investment when using the Adwords Content Network.
“the median advertiser in the UK has an average Content Network CPA 6.2% higher than that of search.”
I certainly agree with that. I don’t know what the reason is, probably partly:
1. Nearly everyone in the UK sets their own campaigns up and just leave the content network turned on without really understanding what it is.
2. People in this country are much less likely to buy something they are not specifically looking for on impulse…
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