Archive for September, 2009
Email Marketing
I don’t normally write about things that I know very little about, but I was at a conference about online marketing the other night, presented by Stuart McLean of Level Seven, and he recommended looking into Mailchimp, which is a free (up to a point) Email Marketing tool. Which looks well worth checking out.
But [...]
Google Adwords Geo Targeting For Northern Ireland Continued…
Since the somewhat less than helpful reply from Google Adwords support on how accurate geo targeting for the Northern Ireland region is. I decided to so a small (very unscientific) test using the Google Adwords Traffic Estimator.
I typed in a number of keywords which I reckoned would get a relatively high search volume all over [...]
CPA Performance Trends on the Google Content Network
There was an interesting article on PPCHERO recently:-
http://www.ppchero.com/why-the-google-content-network-works-its-all-about-the-moment-of-relevance/
It made reference to a Google White Paper on the subject.
The thing that I found most interesting was that out of all the countries they looked at, the UK gave the worst return on investment when using the Adwords Content Network.
“the median advertiser in the UK has an [...]
How Accurate Is Geo Targeting In Google Adwords For The Northern Ireland Region?
This is a subject that is very close to my heart, as most of my campaigns involve targeting Northern Ireland in some shape or form.
It is a subject I will be returning to again in the future, but in the mean time – here is what Google Adwords support have to say on the subject!:-
Hello [...]
Cost Per Lead Of Direct Marketing Methods
The diagram below is admittedly a little bit out of date, but the basic premise still holds true..:-
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Microsoft adCenter Vouchers.
Where can you find one of these?
Well….. you don’t need one!
When you set up a new account for yourself (or a client), just ask the lovely support people at Microsoft to add £30 of credit to your account, and they will do it without asking any questions.
I have heard a number of people say that [...]
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This blog does not “nofollow” comments.
If your comment is worthy of publishing then you will get a link back from me.
If it is in any way “spammy” you won’t.
So there is no reason for me to use “nofollow” for comments on this blog
If you are not sure what I am talking about – [...]
The Big Microsoft / Yahoo Merger…
There has been a *lot* written about this on the internet.
But no-one seemed to be answering the practical question
“So, when can I set up an advertising campaign on Microsoft AdCenter, and have it appear on Yahoo without it requiring any extra work?”
So – I rang the lovely support people at Microsoft AdCenter (twice) on their [...]
Google Adwords For Dummies By Howie Jacobson (2nd Edition)
If you are at all interested in Google Adwords, and do not someone else to look after your campaigns for you, then I heartily recommend this book.
If you have been administering Google Adwords accounts for years, then you will already know 95% of it but it is always useful to read stuff that you already [...]
Google Adwords Vouchers
As a qualified Google advertising professional, if you allow me to set up your account – you are entitled to a free £50 Google Adwords voucher.
If you you join the Federation Of Small Business (which costs £10 a month), they seem to send out Adwords vouchers quite regularly to their members (I got ones for [...]
