Archive for January, 2010

Search Engine Friendly URLS in Wordpress

If you have a WordPress based web site (like this one), then this is almost certainly worth doing.
If you didn’t configure this properly when you set your web site, then try following the instructions at:-
http://www.searchenginejournal.com/seo-friendly-url-structure/4556/
I did – and it seems to be working well for me so far…..
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Google Launches ‘Social Search’

http://googleblog.blogspot.com/2010/01/search-is-getting-more-social.html
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Percentage Increase / Percentage Decrease…

AdWords Editor is a great piece of software.  One of the things it lets you do is to increase bids by any given percentage at a keyword level or an ad group level, so if you wanted to increase your bids on 1000 different keywords by 20% in one go, it is a piece of [...]

Facebook Pages and Fan Interaction

Guest Post by Dawn Baird, Sensei Learning and Performance.
There are many tools to measure links, interactions, visitors and stuff, but what about Facebook?  Facebook Insights has been around for a little while, but with news out this month that they’re now they’re monitoring interactions with your postings on the wall of your Page, this lets [...]

A Beginners Guide To PPC / Google AdWords

In a perfect world, you will have an amazing web site that everyone talks about, and which gets tons of ‘free’ traffic from Search Engines, Social Media, and from people who have bookmarked your site.
In the real world, you’ll probably have a web site which is fairly new and is not getting a huge amount [...]

Another Satisfied AdWords Customer…

From Cairns Office Design – ( Office Furniture Belfast )
We started using PPCNI in October 2009. We have since received a fantastic return on our very small investment. We are now receiving really valuable new enquiries from our website on a weekly basis. The process from start to finish has been [...]

How long does the Google AdWords Professional Exam last before you have to resit it?

When I originally sat this exam in January 2008, I did not have to resit it until January 2010 to maintain myAdWords Professional status.
It now only lasts 12 months!
So looks like I’ll have to resit the exam in January 2011.
Still, it only costs $50, and it is not difficult if you manage AdWords accounts every [...]

Google Advertising Fundamentals Exam

As part of the Google Advertising Professionals program, you are required to take the “Google Advertising Fundamentals Exam” every 18 months.
PPCNI.com owner Jordan McClements retook the exam today, with a test score of 95% (required score 85%), an maintains his status as a, ‘Adwords Qualified Individual’ or ‘Qualified Google Advertising Professional’…
For anyone that is thinking [...]

AdWords Vouchers For Qualified Google Advertising Professionals In 2010 Continued…

I emailed Google Adwords support again to ask about the situation…
They said:
New Vouchers will be emailed out
some time in January however if you need new credits I have been notified
I can send you 20 vouchers upon request. Please let me know if you would
like me to send you them.
So, to cut a long story short, [...]

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