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Blog | New Format For Text Ads On The Google Display Network

21

Oct
2012
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New Format For Text Ads On The Google Display Network

I noticed some text ads this morning with a massive grey arrow on them this morning :-


I’m willing to bet that this is going to increase Click Through Rates on the Google Display Network quite noticeably.

If this does increase CTRs for text ads significantly, then it will also indirectly increase costs for image / rich media ads as well. (Everyone’s a winner apart from the advertiser).

 


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