Google Advertising Fundamentals Exam (Passed).
I sat and passed this today with a score of 95%.
There were 113 questions which means that I got more than 5 wrong!
I’ll get over this due to the fact I did zero revision, answered all the 113 questions in approximately 25 minutes, and there are more than a few devious questions where there are 2 answers that are pretty much equally correct.
It is nearly 2 years since I last sat this exam, but from memory (for anyone who is thinking of sitting it soon), there was a lot more emphasis on the Google Display Network than I remember there being 2 years ago. There were also a few questions about Google Website Optimizer, and (amazingly) a couple of very up to date questions, including one which took into account that landing page quality now directly affects keyword Quality Score…