Google Advertising Fundamentals Exam
As part of the Google Advertising Professionals program, you are required to take the “Google Advertising Fundamentals Exam” every 18 months.
PPCNI.com owner Jordan McClements retook the exam today, with a test score of 95% (required score 85%), an maintains his status as a, ‘Adwords Qualified Individual’ or ‘Qualified Google Advertising Professional’…
For anyone that is thinking about retaking this exam again soon, my advice is that it is not too difficult if you are managing accounts on a day to day basis, but it *is* worth spending an hour or so going through the ‘AdWords Learning Center’ to refresh your memory on some of the stuff that Google want you to regurgitate verbatim….
If anyone has any other questions or comments about this exam / professional status, please leave a comment on this blog post..
Thanks!
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Comments
Just a question, please: how many questions are related to the Google Adwords interface? Since I’m used to manage Adwords campaigns through a bid management tool, I’m not very familiar with the new interface..
Thanks
There were actually very few questions on the test I did related to the new web interface (in fact none that I cam remember off the top of my head) and only one related to the MCC web interface….
Could you pls tell me more about this Google Professional/Google Advertising/PPC. I am really kin to know more about it. I wont mind to study for it and take write the exam. Thank you.
Here are the details…
https://adwords.google.com/professionals/
It is worth doing in my opinion…
The learning center is definately worth a look over if your already an account manager and familiar with AdWords, although they have taken the practice quiz questions out of the learning center now. If you want to practice mock exam questions for the exam go to http://www.iPassExam.com – it is a bit embarrasing to fail the exam, if your meant to be the expert >-|
The exam syllabus for the fundamentals exam is as follows:
Introduction to AdWords
AdWords Account and Campaign Basics
AdWords Ad Formats
AdWords Targeting and Placements
AdWords Bidding and Budgeting
Policies and Ad Quality Topics
Optimizing Performance
Selling and Representing AdWords
… and can be found at the learning center.
For those old timers that have taken the previous GAP exam and are going to sit the new “Fundamentals” exam it’s worth noting that the “Fundamentals” exam is slightly longer, with 120 questions and a time limit of 120 minutes. A bit more time to ponder the more tricky questions!
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