Google Really Really Pushing The Social Side Of Things Now…
There have been a lot of reports around the internet of Google making a massive push to get everyone using Google+.
Here’s a few links for reference:-
One more way they are now pushing Google Plus is with AdWords ‘Social Extensions':-
This is a big incentive for AdWords advertisers to make their adverts stand out from the crowd. Of course, to make this work well in AdWords campaigns, advertisers will *have* to have a Google Plus Business page, and will *have* to interact with a lot of other people on Google Plus.
It is still early days for Google+, but I think the odds are that it will succeed at least to some extent.
So if you are a business that spends a lot of money on Google AdWords, then it is certainly something worth looking into (though I wouldn’t spend 40 hours a week on it just yet …)