Increase Online Sales – use Google Checkout!
I think that Google Checkout has some way to go before it is a popular as Paypal.
But regardless if anyone actually uses it as payment option on your eCommerce site or not, the fact remains, that if you are running a Google AdWords campaign, and you link your AdWords and Checkout accounts, then you get a nice shiny Google Checkout badge attached to all your AdWords adverts (on Google search results in the UK if you you signed up for a Google Checkout account in the UK).
Google say that this can increase Click Through Rate by 10%.
This means that you should be able to make 10% more sales without having to pay any extra money for each sale (whether you use CPC bidding or CPA bidding).
But is it true, or are Google exaggerating just a little bit?
Well, I can confirm after trying this out, and with with some fairly large campaigns that CTR has increased by 10.3%!
Also, if you have a Google shopping feed (and you should), then you also get a nifty little Google checkout symbol beside all of your items in the Google Shopping listings, and a ‘Seller Ratings’ link, which has to help at least a little bit as well (unless you have terrible customer service)…
If anyone would any further info on any of these things, then please leave a comment.