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Blog | Research Online, Purchase Offline (ROPO).

26

Jun
2012

Research Online, Purchase Offline (ROPO).



Here’s some more (probably slightly biased) research from Google:-

Influencing Offline, The New Digital Frontier – White Paper.

Whether you 100% believe Google’s own figures or not, the fact remains that there are still a lot of people who will research their purchase online and then make the purchase offline.

(You can ignore this article if you only have an online presence)…


  1. Jordan – nice post! I have spent several days (well years on and off but lets not get pedantic!) looking in to the interplay between online and offline; if you are interested take a sneeky ‘ROPO’ peak (I’m not releasing this to my readers until Friday) – http://www.searchmuse.com/blog/2012/8/3/ropo-research-online-purchase-offline.html

  2. That’s a great post on the subject. Thanks.

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