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Blog | Research Online, Purchase Offline (ROPO).



Research Online, Purchase Offline (ROPO).

Here’s some more (probably slightly biased) research from Google:-

Influencing Offline, The New Digital Frontier – White Paper.

Whether you 100% believe Google’s own figures or not, the fact remains that there are still a lot of people who will research their purchase online and then make the purchase offline.

(You can ignore this article if you only have an online presence)…

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