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	<title>Comments on: The Big Microsoft / Yahoo Merger&#8230;</title>
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	<description>Internet Marketing For N.Ireland</description>
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		<title>By: Jordan</title>
		<link>http://www.ppcni.com/the-big-miscrosoft-yahoo-merger/126/comment-page-1/#comment-12</link>
		<dc:creator>Jordan</dc:creator>
		<pubDate>Sun, 20 Sep 2009 14:51:11 +0000</pubDate>
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		<description>George, Whatever the details of the finished, merged &#039;Search Advertising&#039; product, as I understand it, it will be the Microsoft front end that will be used for setting up all your adverts.

i.e. you will be able to use Microsoft&#039;s version of &#039;Adwords Editor&#039; - &#039;adCenter Desktop&#039; which is pretty good in my opinion...</description>
		<content:encoded><![CDATA[<p>George, Whatever the details of the finished, merged &#8216;Search Advertising&#8217; product, as I understand it, it will be the Microsoft front end that will be used for setting up all your adverts.</p>
<p>i.e. you will be able to use Microsoft&#8217;s version of &#8216;Adwords Editor&#8217; &#8211; &#8216;adCenter Desktop&#8217; which is pretty good in my opinion&#8230;</p>
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		<title>By: George</title>
		<link>http://www.ppcni.com/the-big-miscrosoft-yahoo-merger/126/comment-page-1/#comment-10</link>
		<dc:creator>George</dc:creator>
		<pubDate>Fri, 18 Sep 2009 14:11:59 +0000</pubDate>
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		<description>And who&#039;s to say it won&#039;t happen the other way round ie. MSN paid search is absorbed into Yahoo.

Personally that would be my preferred outcome as YSM is much easier to handle and make money from.

As you sy though, don&#039;t hold your breath.</description>
		<content:encoded><![CDATA[<p>And who&#8217;s to say it won&#8217;t happen the other way round ie. MSN paid search is absorbed into Yahoo.</p>
<p>Personally that would be my preferred outcome as YSM is much easier to handle and make money from.</p>
<p>As you sy though, don&#8217;t hold your breath.</p>
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