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Blog | Should You Use ‘Title Case’ For Display URL Domain Names in Google AdWords?

11

Jan
2011

Should You Use ‘Title Case’ For Display URL Domain Names in Google AdWords?

This is something that you could test to see if it made any difference e.g.

www.MyDomain.com

instead of

www.mydomain.com

Though in my experience it seemed to make very little difference indeed to the click through rate of the ads.

But now this is a moot point anyway as Google have decided to keep all domains and sub-domains in the display URLs of AdWords adverts lower case!

See :-

http://adwords.blogspot.com/2011/01/change-to-appearance-of-search-ad.html

But what I find really interesting about this is – have a look at the display URL for Google’s own advert for Google AdWords :-

“www.Google.co.uk/AdWords”

mmmm…….. I guess this will change in the next week or so….


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