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Blog | Should You Use ‘Title Case’ For Display URL Domain Names in Google AdWords?

11

Jan
2011

Should You Use ‘Title Case’ For Display URL Domain Names in Google AdWords?

This is something that you could test to see if it made any difference e.g.

www.MyDomain.com

instead of

www.mydomain.com

Though in my experience it seemed to make very little difference indeed to the click through rate of the ads.

But now this is a moot point anyway as Google have decided to keep all domains and sub-domains in the display URLs of AdWords adverts lower case!

See :-

http://adwords.blogspot.com/2011/01/change-to-appearance-of-search-ad.html

But what I find really interesting about this is – have a look at the display URL for Google’s own advert for Google AdWords :-

“www.Google.co.uk/AdWords”

mmmm…….. I guess this will change in the next week or so….


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  1. [New Post] Should You Use ‘Title Case’ For Display URL Domain Names in Google AdWords? – via #twitoaster http://www.ppcni.com/title-case-display-

  2. I started using title case a few months ago, but it didn’t seem to make any difference to the CTR. The big difference came when products from the merchant centre starting showing with the ad :-)

  3. Yeah – I agree with that.
    I think the biggest improvement to CTR (other than if you compare *really* terrible ad copy to good ad copy) is when the Google Checkout logo gets displayed alongside your advert, so if you have an e-commerce store you should definitely look at accepting payments with Google Checkout – this should increase your CTR by around 10% (unless every single one of your competitors is also using it :-)