Comments on: Top 20+ AdWords Tips

By: Jordan

Jordan — Sun, 22 Jan 2012 14:38:41 +0000

Ah stop… You’re making me blush. Nice to meet you too by the way.

By: Barry Connolly

Barry Connolly — Sun, 22 Jan 2012 13:18:29 +0000

Hi Jordan

It was great to meet you at the SEO meetup. I can see now why Michael had so many good things to say about you because this is a fantastic article. You clearly know your stuff!

By: Jordan

Jordan — Thu, 08 Dec 2011 11:25:09 +0000

Thanks for the idea Michael about renaming the post to “20+” – I’ve finally gotten around to doing just that!

By: Sam

Sam — Thu, 24 Nov 2011 05:24:10 +0000

Excellent work !!

By: Jordan

Jordan — Mon, 07 Nov 2011 16:23:35 +0000

Guys – you definitely will see AdWords ads on mobile if the search has ‘commercial intent’ (usually a couple at the top and a couple at the bottom)..

By: Chris Jones

Chris Jones — Mon, 07 Nov 2011 12:10:38 +0000

Hi Darryl, you have prompted me to take another look.

Looking at Google Analytics again for branded-usb-promo.com which sells promotional usb, business to business about 29% of new visitors from Google have a screen height less than 800 pixels. Those are the visitors likely to see 7 Ads and 1 organic listing before scrolling down. So SEO is worthwhile for that website.

Figures will differ for consumer websites but that puts things into perspective. I’d say, think long term about your SEO strategy to get high up for some relevant keywords but use Adwords too.

Oddly enough when I did a Google search on an iPhone all I saw was Ads before scrolling down. Also Google Analytics says only 4% of visits were from mobile so Google Analytics is a great place to start before deciding your priorities. No doubt each case will be different but its worth checking. Cheers.

By: Darryl Collins

Darryl Collins — Mon, 07 Nov 2011 11:18:28 +0000

Chris that’s a bit of an ‘edge case’ though – these days it’s mainly mobile devices on such low resolutions, and many sites configure design for mobile anyway. And searching google on mobile (i.e. not ‘desktop’) shows no ads (currently!)

It’s a balance then. I agree with that!

By: Chris Jones

Chris Jones — Sun, 06 Nov 2011 21:13:30 +0000

Interesting comment Jordan. I just searched on a medium resolution screen (800 pixels high) and found seven Ads but only one organic listing visible without scrolling down. Search engine or Ad engine?

Google Analytics will show the screen height for visitors so that might help in any decision about expediture, but PPC is certainly looking good.

By: Jordan

Jordan — Sun, 06 Nov 2011 15:34:56 +0000

Yup -you cannot ignore SEO. But I will say that as time goes by, Google are making it more and more difficult for SEO guys/girls to get seen at all. In a lot of cases the first organic ranking is below the fold now! It stands to reason that Google will do everything they can to increase clicks on AdWords ads. Whether some of these tricks are fair or not is open to debate. I’m just glad I make a living from PPC and not SEO

By: Darryl Collins

Darryl Collins — Sun, 06 Nov 2011 12:08:59 +0000

Nice list Jordan, very useful.

One quote I saw recently from SEOmoz: “Organic drives 90%+ of traffic (but garners only ~$5 billion of investment in 2011)”. Interesting take on importance of good SEO and relative budget allocations.