A New N.Ireland Brexit PPC Post For November.
There is still a lot of uncertainty about what exactly Brexit means for Northern Ireland in particular. Apparently, there are a load of changes happening on 1st January 2021 and we will all be better off because of them.
I certainly feel reassured. If Covid has proved one thing it is that our government is *awesome* at managing complex issues on our behalf.
Looking at Google Trends for Northern Ireland and the Republic Of Ireland respectively –
There is not a huge amount of difference. People on both sides of the border seem to be reasonably happy that it is something they only need to be vaguely aware of…
How does this affect PPC / Google Ads / MS Ads?
If you sell physical products and are located in N.Ireland then you may have to make adjustments to some of your PPC campaigns. Exactly what those adjustments are, remains to be seen.
One thing that is certain on the PPC side of things is that loads of tax payer’s money will be wasted by the government on Google Ads e.g.