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Blog | AdWords ROAS – Male vs Female

22

Sep
2016
Comments Off on AdWords ROAS – Male vs Female

AdWords ROAS – Male vs Female

 

So, who should you bid more on? Male or female? It will depend on what you are selling. Here’s a sample from one account:-

adwords-genders-roas

Which suggests in this case that women are more likely to click on ads and are less likely to convert.

But it will be interesting to see how it pans out once demographic bidding for search campaigns becomes available on all accounts…

 


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