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Blog | What Is Bing Ads’ Market Share In The UK?



What Is Bing Ads’ Market Share In The UK?

I read this article

recently which says that Bing’s market share in the UK is now 17.8%.

Here’s an old article of my own using 2014 data –

which showed it was pretty close to 10%.

This is a bit out of date now, so let’s look at the last full six months of e-commerce PPC only data for the UK from 1st August 2015 to 31st January 2016.

Bing Ads Sessions = 20.87%!

Bing Ads Revenue = 15.45%! (Transaction value up 15% from the same period the previous year compared to only a 5% increase from AdWords).

*The Bing Ads and Google AdWords accounts for this e-commerce site are not directly comparable (different amounts of brand traffic and shopping traffic to name just 2 factors) and lots of factors outside my control can affect results. Even so, it does look like Bing is starting to take market share from Google!

**From what I’ve seen so far, there is a much bigger difference in the amount of revenue you can get from Google Shopping compared to Bing Shopping. Hopefully this will change in the not too distant future.

***This is a pretty small sample.

For the Republic of Ireland it doesn’t look quite so rosy yet – but hopefully Bing won’t forget about our friends ‘Down South’.

NB – for e-commerce sites I think it’s sensible to count ‘market share’ as ‘share of revenue generated’.

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