Bing / Yahoo Search Alliance – PPC update for UK/Ireland Customers.
Got an email this morning from Microsoft Advertising saying :-
By working closely with Yahoo!, our goal is to have Bing™ and Microsoft Advertising adCenter provide the organic and paid search results for Yahoo! Search in the United Kingdom, France and Ireland in the first half of 2011. However, if we believe that it will improve the overall experience, we may adjust this time frame.
You don’t have to do anything yet.
The integration of Yahoo! traffic into Microsoft Advertising adCenter is still a few months away. Continue to advertise and manage your Microsoft Advertising adCenter account as usual. Over the coming months, we’ll provide you with more detailed information on how to prepare your Microsoft Advertising adCenter ads to run on Yahoo! Search and partner sites in addition to Microsoft sites.
So – no definite time scales yet – but it shouldn’t be long before your MS adCenter ads will be appearing on Yahoo in the UK and Ireland…