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20

Jan
2023
Comments Off on The end of an era for landlines?

The end of an era for landlines?

I’ve cancelled my business landline. It’s a long time since I got any business calls on it. The vast majority of calls are nuisance calls. Not too many years ago, it looked a bit unprofessional if your business didn’t have a landline number as well as mobile. I think this is much less the case in 2023. Apparently copper lines are to be done away with in 2025 anyway. So feel free to contact us on mobile, WhatsApp, Google Meet, MS Teams, or whatever your preferred 21st century method of communication is!

20

Jun
2022
Comments Off on £400 Google Ads Voucher

£400 Google Ads Voucher

For use in the UK. Expires September 2022.

18

May
2022
Comments Off on Google Ads Smart Shopping – Mobile Apps ROAS

Google Ads Smart Shopping – Mobile Apps ROAS

Bearing in mind that Smart Shopping will automagically remarket to previous visitors using Google’s ‘advanced machine learning’ (and take credit for sales you may have got anyway), you might be forgiven for thinking that ROAS even from Mobile Apps would be acceptable. Here’s data from a campaign that has been running for a year now that gets really good traffic and has some pretty decent remarketing lists – Placement type Clicks Cost Conv. value Conv. value / cost Mobile app 8045 £1,137.55 £161.45 0.14 The overall ROAS (conv value / cost) from this campaign is 8.9 . It is possible that performance will improve given another 5 years or so I guess, but with so many people (whether they know it or not) paying eye wateringly high CPCs for traffic from Mobile Apps, I would say that the odds are very much against it. But if anyone is targeting Mobile…

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29

Jul
2021
Comments Off on £120 Google Ads Voucher

£120 Google Ads Voucher

Valid for any business based in the UK (I’m pretty sure). For more vouchers and coupons, see our PPC Voucher Page

4

Jun
2021
Comments Off on Google Ads Voucher For £120

Google Ads Voucher For £120

Valid until 30 November 2021 for all UK customers (so if you are in the Republic Of Ireland tough luck, sorry…)

4

Nov
2020
Comments Off on A New N.Ireland Brexit PPC Post For November.

A New N.Ireland Brexit PPC Post For November.

There is still a lot of uncertainty about what exactly Brexit means for Northern Ireland in particular. Apparently, there are a load of changes happening on 1st January 2021 and we will all be better off because of them. I certainly feel reassured. If Covid has proved one thing it is that our government is *awesome* at managing complex issues on our behalf. Looking at Google Trends for Northern Ireland and the Republic Of Ireland respectively – There is not a huge amount of difference. People on both sides of the border seem to be reasonably happy that it is something they only need to be vaguely aware of… How does this affect PPC / Google Ads / MS Ads? If you sell physical products and are located in N.Ireland then you may have to make adjustments to some of your PPC campaigns. Exactly what those adjustments are, remains to…

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2

Apr
2020
Comments Off on Smart Display Campaigns During Corona Virus Lockdown (UK & IRL)

Smart Display Campaigns During Corona Virus Lockdown (UK & IRL)

Display campaigns don’t usually convert directly very well, and it can be hard to justify spending a lot of money on getting impressions and clicks without getting any direct conversions. But now that you can pay only for conversions on Display campaigns it at least gives you the opportunity to get your brand out there and get lots of people through to your website while they are staying at home all day!It is unlikely that Google will give you free traffic forever, but now is a good time to take advantage of this while it lasts. But whatever you do, make sure that you only count conversions you are *really* sure are worth having (I’ve seen some horror stories where people have paid huge amounts for ‘conversions’ that were not really worth much).


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