There is still a lot of uncertainty about what exactly Brexit means for Northern Ireland in particular. Apparently, there are a load of changes happening on 1st January 2021 and we will all be better off because of them. I certainly feel reassured. If Covid has proved one thing it is that our government is *awesome* at managing complex issues on our behalf. Looking at Google Trends for Northern Ireland and the Republic Of Ireland respectively – There is not a huge amount of difference. People on both sides of the border seem to be reasonably happy that it is something they only need to be vaguely aware of… How does this affect PPC / Google Ads / MS Ads? If you sell physical products and are located in N.Ireland then you may have to make adjustments to some of your PPC campaigns. Exactly what those adjustments are, remains to…
Display campaigns don’t usually convert directly very well, and it can be hard to justify spending a lot of money on getting impressions and clicks without getting any direct conversions. But now that you can pay only for conversions on Display campaigns it at least gives you the opportunity to get your brand out there and get lots of people through to your website while they are staying at home all day!It is unlikely that Google will give you free traffic forever, but now is a good time to take advantage of this while it lasts. But whatever you do, make sure that you only count conversions you are *really* sure are worth having (I’ve seen some horror stories where people have paid huge amounts for ‘conversions’ that were not really worth much).
Thanks to David Burleigh from Fishing Tackle & Bait in Enniskillen for the kind comments on the PPC Testimonials page.
One visit to my website! Result!
It is a bit of a poor show on Google’s part that some people are finding the Google Ads support phone number from my website rather than from the Google Ads website!
If you want traffic, giving away free stuff / vouchers is a good place to start. If you want good quality / profitable traffic then, maybe not so much… It’s also worth taking note of the fact that a lot of people still Think of ‘Google Ads’ as ‘AdWords’ or ‘Google AdWords’.
It really went downhill after November 2018. I’d look into this further but for the fact that if I improved revenue by 100% it would still only be a few quid a month!
Not everyone buys on their first visit to your site, and covnerison data doesn’t show instantly. So, if you look at very recent date ranges, your conversion data will look worse than it will do for the same date range further down the line. Here’s one example of how much the conversion went up by when given enough time for all the conversion data to come in. This will vary depending on how far in the past you are looking at conversions, your conversion window and your conversion path length. But as a rough guide, if you are looking at ‘last week’, conversion value is probably at least 5% lower than it will look once you have waited for all the conversion data to come in.
Bear in mind that the proportion of traffic form different device types can be vastly different on Bing V Google. How many people have you seen using Bing on their smartphone recently? See below for traffic details from 2 very similar Bing Ads and Google Ads accounts (lead generation campaigns) ….
The End of an era, and it just goes to show that even Google can make a horlicks of things from time to time…