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22

Jun
2015

Google Shopping – Effect Of Price On Performance

What effect does decreasing prices (excluding delivery) have on the performance of Google Shopping campaigns? Here is one example with a fair amount of data :- Of course, this is not definitive proof that you should never offer free delivery, but it is food for thought. If anyone else has any evidence to the contrary, I would love to hear about it!

12

May
2015

Passed The Google Shopping Exam

There a few ambiguous questions/answers (it wouldn’t be a Google exam otherwise). But if you have been looking after Google Shopping campaigns for a while then you should find it pretty easy…

8

May
2015

New AdWords Reports Rolling Out To The UK?

I am only seeing the ‘Reports’ option on one of my accounts at the moment (It’s a European one), but I assume this will be rolled out to all accounts in the UK soon?? Here’s an example of a report that can be very easily created :-

6

May
2015

The Ultimate Negative Keyword List?

This is still in the early stages, but I’ll be adding to this spreadsheet a lot in the future (and hopefully other people will as well) :- https://docs.google.com/spreadsheets/d/1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4/edit?usp=sharing Anyone can add their own stuff / amend / publish / sell / profit from this spreadsheet which is totally in the public domain etc. I’ve added comments at the top of each column for reference. There are negative locations thrown in as well if you want to exclude most countries in the world form seeing your ads. If you find it helpful, please share it.

3

May
2015

£120 AdWords Voucher

On the one hand, if you were a big fan of iron Maiden in the 80’s these are pretty cool. On the other hand they are £30 less than Google used to give away!

15

Apr
2015

Northern Irish Negative Keywords

When it comes to location targeting in AdWords there is one big drawback (apart from it not always being very accurate) – you can’t actually exclude people who are searching for a product or service in an excluded location without excluding everyone in that excluded location without using a very long negative keyword list. Location targeting tends to be a bit of a head melt, so let’s give a somewhat simplified hypothetical example which makes it easier to understand. I own a Restaurant in Belfast. I set my location targeting to Belfast. I target “restaurant” as a keyword. Now, if we assume that Google gets location targeting 100% correct (it doesn’t), I am now targeting people in Belfast looking for restaurants. But what if someone in Belfast is looking for “restaurant in Newtownards”? Will my ads still show? Yes, yes they will (maybe not as often as they would for…

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9

Apr
2015

Keyword Research with Google Adwords

There’s a whole host of keyword tools, and you could spend hours and hours testing these to see whether there is enough traffic to justify your choice of keywords. Anytime I’m trying to get an idea of potential traffic for a new client, rather than using Wordtracker, Google’s keyword suggestion tool or other keyword tools that can be unreliable and sometimes there’s not enough data for small regions like Northern Ireland, I just nip into my Google Adwords account, create a new campaign, budget some money, add the keywords, run a couple of ads and set the campaign live. Over a couple of days to a week, this can quickly give me a more accurate idea of traffic levels. It’s real information, real impressions, and I get to find out how much the clicks actually cost. I can then use this information as a factor in deciding which keywords to…

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