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25

Feb
2014

Migrating From Product Listing Ads To Google Shopping Campaigns

You are going to have to do this before the end of this year (2014) apparently. Though it is not currently possible to migrate from PLAs to the new Shopping campaigns it will be at some point, so if you want to get some practice in the mean time you will have to set up new shopping campaigns manually and run them alongside or instead of existing PLAs. There are some neat features on the new shopping campaigns like Benchmark CTR, Impression Share etc. The main downside at the moment seems to be that you cannot have ad group negative keywords. This will probably be fixed before everyone is forced to use this type of campaign. References :- http://www.periscopix.co.uk/blog/new-google-shopping-campaigns/ http://ppcchat.co/2014/02/google-shopping/

19

Feb
2014

10 x Google AdWords Vouchers (Up To £150 Free)

Valid for UK and Ireland businesses as far as I know. Sent to me February 2014. See http://www.google.co.uk/intl/en/adwords/coupons/terms.html for terms and conditions. And if the ones below no longer work, have a look at our PPC Vouchers page to see if there are any other current coupon offers you can avail of.

11

Feb
2014

How Much Does An SSD Speed Up AdWords Editor?

There’s plenty of information online about how SSDs are soooo much faster than old fashioned HDDs. Windows 7 boots *much* more quickly, and applications open a lot faster. And now that you can get a 256GB SSD for around £100, there is no excuse not to get one. But this being a PPC blog, I have to mention that it also makes a difference to the speed of AdWords Editor. In my (not very scientific) test, I increased the bids on 73,682 keywords by 10%. Here are the results (approximately as I had to click the ‘Apply Changes’ button in the middle of the operation, and I was using the second hand on my wrist watch) :- HDD – 20 seconds SSD – 12 seconds This isn’t an operation you are going to perform every day on every AdWords account you manage, but it still goes to show what a…

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4

Feb
2014

Another New Adwords Extension (Which Doesn’t Work In N.Ireland)

Sorry if I have been very slow on this one and it has been around for ages. Apparently it not a new extension, but a variation of the ‘Form Extension’ – https://www.en.adwords-community.com/t5/Manage-ads/Form-Ad-Extension-Is-this-really-existing-ad-extension/td-p/255367 (Thanks to https://twitter.com/Realicity for that). It also looks like Google do it now for car insurance in the UK :- Note to Google (and anyone else using this extension). I searched for “Car Insurance Northern Ireland”. When I put in my (UK, Northern Ireland) registration, I got the following message :- We couldn’t get your car details from the DVLA. Please double check the registration number is correct. If it is correct, search by make and model to find your car. So that was a bit of a waste of time… I guess the DVLNI car registration database hasn’t been computerised yet (not everyone in N.Ireland has electricity yet you know)…

19

Jan
2014

Location Targeting In Google Shopping (Northern Ireland, UK)

I have a client who was wondering recently why their products were not showing in Google Shopping for them. The have a product listing ads campaign (obviously). A region of the UK was added as a negative location in the product listing ads campaign. The IP address of their office network happens to be in that excluded region. OK, you think, it would be fairy logical for Google to assume that they shouldn’t be shown the products as their IP address in in the excluded region. But, luckily, Google Shopping allows you to specify your location at the top left of the screen :- [screen shot] So this should override the (often incorrect) location information they have from the IP address, right? WRONG! AdWords support have confirmed that (unbelievably) it is the case that if you have an IP address in an excluded area then this will over-ride anything that…

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18

Dec
2013

Percentage Increase / Decrease Spreadsheet.

(Updated)… Here is an old post I did that allows you to quickly get back to original bids after increasing (or decreasing) bids by a percentage (spreadsheet). Of course, you can do a backup of the account using AdWords Editor and then revert to that to get back to where you were, but if you are anything like me, you’ll probably find that there have been 57 other changed made in the interim period which you do want to keep! It’s easy enough to do in your head for some percentages without using the spreadsheet (like if you increase bids by a half (50%) you need to decrease them by a third (33.33%) to get back to the original bids). But unless you are a natural at mental arithmetic – you should find this sheet handy at some point. It’s been updated to include a Google Docs version of the…

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14

Nov
2013

Check AdWords Ads For Broken Links.

First, a big thank you to Certified Knowledge for their original article here :- http://certifiedknowledge.org/blog/step-by-step-guide-to-checking-your-entire-ppc-account-for-broken-links If you have a lot of accounts to check, please consider paying for their membership / automated tool (and read their article anyway for info about 404 errors). But if you are skint, don’t have a huge number of accounts, and don’t have Microsoft Excel – here is an alternative method to check all your ads to make sure none are broken… Download the excellent and free Xenu. Download (the also excellent and free) OpenOffice. Open your account in AdWords Editor. Go to your ads tab. Highlight all active ads. Copy. Paste into a new spreadsheet in Open Office. Highlight the destination URL column. Click on Data, Filter, Standard Filter, change Field Name to ‘ – none – ‘, More Options, tick the ‘No Duplication’ box. Highlight all the URLs in that column. Copy. Open…

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