If you want traffic, giving away free stuff / vouchers is a good place to start. If you want good quality / profitable traffic then, maybe not so much… It’s also worth taking note of the fact that a lot of people still Think of ‘Google Ads’ as ‘AdWords’ or ‘Google AdWords’.
It really went downhill after November 2018. I’d look into this further but for the fact that if I improved revenue by 100% it would still only be a few quid a month!
Not everyone buys on their first visit to your site, and covnerison data doesn’t show instantly. So, if you look at very recent date ranges, your conversion data will look worse than it will do for the same date range further down the line. Here’s one example of how much the conversion went up by when given enough time for all the conversion data to come in. This will vary depending on how far in the past you are looking at conversions, your conversion window and your conversion path length. But as a rough guide, if you are looking at ‘last week’, conversion value is probably at least 5% lower than it will look once you have waited for all the conversion data to come in.
Bear in mind that the proportion of traffic form different device types can be vastly different on Bing V Google. How many people have you seen using Bing on their smartphone recently? See below for traffic details from 2 very similar Bing Ads and Google Ads accounts (lead generation campaigns) ….
The End of an era, and it just goes to show that even Google can make a horlicks of things from time to time…
See the above screenshot from Gmail. HMRC should know for a fact that my Self Assessment has been submitted already. This would be the perfect use for Google Ads Customer (Audience) Lists. They could have a ‘These emails have submitted a valid return already’ audience in Google ads to avoid showing irrelevant ads to people. Though I’m not sure how long it would take to sync approx 10 million email addresses?
It’s been over a month since I enabled these now. Here’s the story so far (not very impressive to be honest).
Feel free to use this Google Sheet in any way you see fit. https://docs.google.com/spreadsheets/d/1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4/edit?usp=sharing
If you don’t already use responsive / dynamic search ads, then you should consider doing so ASAP…
Here’s the revenue form ppcni.com for the last full 12 months. Moral of the story – don’t rely on AdSense revenue as your sole source of income! There’s also the not insignificant problem with AdSense clicks taking people away from your web site to someone else’s. But if it is a good potential client I’m pretty sure they’ll not be distracted by this. I’ve decided to turn on AdSense ‘Auto Ads‘ to see how they perform, though it looks like they may be overly intrusive at times.