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26

Jul
2013

Enhanced AdWords Video Ads Campaigns.

You’ve probably read a lot about enhanced AdWords campaigns (as of a few days back mandatory on all accounts), but you’ve probably not heard so much about enhanced video ad campaigns. There is not a lot to say about this (I don’t really have any interesting data to share). But it is worth noting that you can now increase or decrease bids for mobile devices. From what I have seen so far, the share of impressions in a video ad campaign for mobile devices is much, much smaller than it is for search campaigns, but this will change in the future, especially with the advent of 4G mobile broadband (I can get more than 10 Mbps on my mobile broadband and city dwellers have it even better).

5

Jul
2013

New Offer – Spend £100 on AdWords And Get £200 Free!

This is a new offer that Google seem to be pushing for agencies. It seems that you can’t avail of this offer without going through an agency (Like PPCNI). I’m assuming that every agency in the country will be offering it soon… Here are the terms :- Great new Incentive for new accounts which has started today. All you need to do is fulfill the criteria below: * Account must have been created under 14 days ago. * £100 must be spent within 30 days of Voucher being applied.

26

Jun
2013

AdWords First Page Bid Estimates.

Here is a handy hint that will save you lots of money. If you have just added new keywords in AdWords, please *ignore* the first page bid estimates. e.g. You can see these bids are set much much lower than the first page bid estimates which means that they should get very few impressions indeed. But (unless these keywords have no commercial intent, your ads are rubbish, and your account is very badly structured) check back in a day (or less) and you should be pleasantly surprised by your average positions, impressions and clicks. On the other hand, if you were to increase your bids to at least £1.25 as Google suggest, you would probably find the next time you checked that your average position was 1, and you had spent a hell of a lot more money than those keywords were actually worth to you. The main reason the…

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13

Jun
2013

How To Get Into The PPC Industry.

I got a message recently from bazkika on twitter :- Hi Jordan, any tips/recommendations of PPC training/courses to help me get into the PPC industry, I live in the NW England. Thanks …There’s so many courses out there, I don’t know which are good and which not. Thanks again. Good question. I’m not sure I am the best person to answer that question, but I’ll give it a go and hopefully (if I ask nicely) some more PPC’ers will add their own comments to this post. If you mean ‘How do I get a full time job working in PPC for an agency?‘ I can’t speak from experience as since I started doing PPC, I have only ever worked for myself. However, if I was going to employ someone, here is my list of requirements from candidates in order of importance:- Experience (I don’t want someone who has just graduated…

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8

Jun
2013

£75 AdWords Voucher (UK Businesses Only).

You have to set up a new account and spend £25 within 31 days to qualify for the £75 worth of free clicks. Just leave a comment on this post about what you would use it for, and I’ll email it to you. If you do avail of this offer, be sure to check out the PPCNI Top 20+ AdWords Tips article to maximise the value for money that you get from these coupons…. If you would like to read a bit more about Pay Per Click advertising see our About PPC page. NB – If you are not lucky enough to get the £75 voucher (i.e. if someone has used the code above before you did), click on the following link for details on how to get other AdWords / PPC coupons:- PPC Vouchers / Coupons. Voucher image courtesy of photos-for-you.com

29

May
2013

Interflora Win Court Case Againt M&S in The UK

This case has dragged on for a *long* time, and M&S will probably still appeal the decision but… It seems that a UK court has ruled that you are not allowed to bid on competitor keywords if there is a decent chance that consumers may be mislead into thinking that you actually are your competitor or are in some way providing the service of your competitor (I think). It is a little bit early to stop bidding on all competitor keywords in AdWords and Bing Ads, it is food for thought. Here are a few links for reference:- http://www.thelawyer.com/news-and-analysis/practice-areas/litigation/pinsent-masons-wins-trademark-dispute-for-interflora-against-ms/3005073.article http://www.guardian.co.uk/business/2013/may/21/interflora-wins-trademark-case-against-marks-spencer

21

May
2013

Google Checkout Being Retired.

See:- http://googlecommerce.blogspot.co.uk/2013/05/an-update-to-google-checkout-for.html While the new Wallet instant buy API (once they eventually make it available) sounds like it could be great for increasing conversions from people with Android phones if nothing else… (I’m just wondering when they will announce they are retiring Google AdWords and recommend people move to Bing Ads instead)…

15

May
2013

Free £75 AdWords Voucher For UK Business.

You have to set up a new account and spend £25 within 31 days to qualify for the £75 worth of free clicks. These vouchers expire on the 31st July 2013, and is only valid for UK businesses (I think) so you’ll need to be quick.. If you want this voucher (no strings attached), just leave a comment below about what you would use it for. If you do avail of this offer, be sure to check out the PPCNI Top 20 AdWords Tips article to maximise the value for money that you get from these coupons…. If you would like to read a bit more about Pay Per Click advertising see our About PPC page. NB – If you are not lucky enough to get the £75 voucher, click on the following link for details on how to get an AdWords coupon worth at least £30 or $50 :-…

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14

May
2013

Google Is Retiring AdWords Product Extensions.

See the following links for more information (though there is nothing official on the AdWords support site yet) :- http://searchengineland.com/adwords-to-end-product-extensions-as-plas-take-ove-158571 http://certifiedknowledge.org/blog/google-is-sunsetting-product-extensions/ What difference will this make? Not a lot. The main thing is that you will no longer have to assign a product extension to a non Product Listing Ads campaign in the ‘Ad Extensions’ tab in AdWords. Update – here is official confirmation from an AdWords campaign view on 16th May 2013 :-


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