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12

Sep
2013

New £300 AdWords Voucher Offer (Through Agencies).

Just got this email form someone at Google… We currently have an exclusive offer for new accounts which has started today. All you need to do is fulfil the criteria below: * You must make aware your client manager (Myself) off any new accounts coming on board and make sure that I am linked to the account before it goes live. * Account must have been created under 14 days ago. With accounts which are on invoicing I can work around this 14 day rule as long as I am linked to the account before it goes live. * £300 must be spent within 31 days of Voucher being applied. Again with accounts on Invoicing as soon as they are in my MCC I begin to track whether they do reach this amount (£300) in the specified time (30 days) * Voucher must be applied by 30th September 2013 to be…

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19

Aug
2013

Split Test Call To Action Overlays On Your In Stream Video Ads

You can create different video ads with different ad text for ‘in-search’ video ads, but strangely, you can only run one call to action for ‘in-stream’ ads. It is possible to upload the same video twice to a YouTube account, and have two separate in-stream ads pointing to the two separate (identical) videos and have a different call to action overlay for each video, but this is not recommended by Google. See email below:- Thanks for contacting us. I completely understand your concern. Let me assist. Your question about having two call to action overlays, this is currently not possible. Although this is a great way to test, this functionality is not available at the moment. You are right in saying that for video ads, you can create two separate ads with different ad text which point to the same video, however, for in stream video ads, you can only…

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10

Aug
2013

AdWords Negative Keywords

When you opt to include ‘plurals, misspellings and other close variants’ in your campaign settings, this is also supposed to apply to negative keywords as well as your (positive) keywords. Just be aware that this is not perfect, and if you get a lot of traffic and/or pay a lot for each click then it is worth explicitly adding misspellings for your negative keywords. Here are just a couple of recent examples:- -manchester got a click from someone who had included “manchaster” in their search. -unfinished got a click from someone who had included “unfionished” in their search. To mind, it is pretty obvious to anyone that the ads should not have shown for these search terms. NB – I bet you a lot of money that Google are better at picking up misspellings for your (positive) keywords than your negative ones, but I haven’t gathered evidence for this, and…

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26

Jul
2013

Enhanced AdWords Video Ads Campaigns.

You’ve probably read a lot about enhanced AdWords campaigns (as of a few days back mandatory on all accounts), but you’ve probably not heard so much about enhanced video ad campaigns. There is not a lot to say about this (I don’t really have any interesting data to share). But it is worth noting that you can now increase or decrease bids for mobile devices. From what I have seen so far, the share of impressions in a video ad campaign for mobile devices is much, much smaller than it is for search campaigns, but this will change in the future, especially with the advent of 4G mobile broadband (I can get more than 10 Mbps on my mobile broadband and city dwellers have it even better).

5

Jul
2013

New Offer – Spend £100 on AdWords And Get £200 Free!

This is a new offer that Google seem to be pushing for agencies. It seems that you can’t avail of this offer without going through an agency (Like PPCNI). I’m assuming that every agency in the country will be offering it soon… Here are the terms :- Great new Incentive for new accounts which has started today. All you need to do is fulfill the criteria below: * Account must have been created under 14 days ago. * £100 must be spent within 30 days of Voucher being applied.

26

Jun
2013

AdWords First Page Bid Estimates.

Here is a handy hint that will save you lots of money. If you have just added new keywords in AdWords, please *ignore* the first page bid estimates. e.g. You can see these bids are set much much lower than the first page bid estimates which means that they should get very few impressions indeed. But (unless these keywords have no commercial intent, your ads are rubbish, and your account is very badly structured) check back in a day (or less) and you should be pleasantly surprised by your average positions, impressions and clicks. On the other hand, if you were to increase your bids to at least £1.25 as Google suggest, you would probably find the next time you checked that your average position was 1, and you had spent a hell of a lot more money than those keywords were actually worth to you. The main reason the…

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18

Jun
2013

Top AdWords Tips Updated

(There are also a fair few tips in there that apply to internet marketing in general as well as Google AdWords). To see the latest version please click on the following link :- Top AdWords Tips.


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