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29

Apr
2013

Passed The AdWords Advanced Search Exam Again

If you have to resit this exam, and passed it easily the last time, then you probably don’t need to do any revision at all. Most of the questions were very similar to the last time I sat it. I didn’t do any revision, and completed the 100 questions in 35 minutes and got 94% (I could have done a bit better if I had spent another half an hour trying to work out the best answer to some really badly worded questions, but life is too short!) PS – if you have a contact at Google, be sure to ask them for a Google Test Centre voucher, and save yourself $50…

18

Apr
2013

Google Affiliate Network Is Cancelled (Closed For Business)!

You have to laugh at how Google treat their customers sometimes. :- http://googleaffiliatenetwork-blog.blogspot.co.uk/2013/04/an-update-on-google-affiliate-network.html. Of course they did this about 5 hours after I wrote in the PPCNI Top AdWords Tips about how it was worth signing up for! So, if you are a merchant in the UK and want to work with the really big cash back sites (Quidco and Top Cash Back), and Google is no longer an option, which are the best affiliate networks to sign up with? I got an email from the nice people at Quidco recently saying :- Someone from our Client Services Team in London are currently looking to migrate all retailers on the GAN network to another network at the moment. However, if you want to have a browse at the other networks we work with then here is the list: Affilinet, Affiliate Future, Affiliate Window, Commission Junction, Impact Radius, Linkshare, Online Media…

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5

Apr
2013

£75 AdWords Voucher

You have to set up a new account and spend £25 within 31 days to qualify for the £75 worth of free clicks. If you do avail of this offer, be sure to check out the PPCNI Top 20+ AdWords Tips article to maximise the value for money that you get from these coupons…. If you would like to read a bit more about Pay Per Click advertising see our About PPC page. NB – If you are not lucky enough to get the £75 voucher (i.e. if someone has used the code above before you did), click on the following link for details on how to get other AdWords / PPC coupons:- PPC Vouchers / Coupons. Voucher image courtesy of photos-for-you.com

26

Mar
2013

Bing Ads Sitelinks Now Available In Ireland (And The UK).

In a surprising move (surprising in that it took them so long), Microsoft have copied Google yet again, and made Bing Ads more like AdWords. (These have actually have been for around 20 days now… Sorry for being so slow to point this out.). At any rate, it looks like the majority of advertisers are not taking advantage of this yet, so make sure you get sitelinks added to all your Bing Ads campaigns to make them stand out from the competition before everyone starts doing it! For anyone who wonders what I am talking about, here is an example of what sitelinks look like on Bing UK (The links for ‘Astro Trainers’, ‘Football Boots’, ‘Running Shoes’, ‘Infant Trainers’) :-

13

Mar
2013

Google Trusted Stores / Google Trusted Shops In The UK

There is little doubt that this will play an important part in ranking items in Google Shopping in the future. So if you have an e-commerce site in the UK you cannot afford to ignore it. I’m not sure why it is called ‘Trusted Shops’ in Google Merchant Center and ‘Trusted Stores’ everywhere else online, but if you are wondering if/when this will be available in the UK, it seems likely that it will be in the second half of 2013. So now you know. Though it looks like you are out of luck if you ship less than 500 orders a month… Google Shopping’s Google Trusted Stores program is a clear indicator of a quality merchant under Google’s ranking algorithm. Eligibility requirements include 500 orders shipped per month, more than 90 percent shipped on time, and excellent customer service (likely equivalent to 95 percent or higher seller feedback on…

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11

Mar
2013

Free £75 AdWords Voucher X 3. (Subject To £25 Spend Within 31 Days)

You have to set up a new account and spend £25 within 31 days to qualify for the £75 worth of free clicks. These vouchers expire on the 18th March (I think) so you’ll need to be quick.. If you want one of these 3 vouchers (no strings attached), just leave a comment below about what you would use it for. . If you do avail of this offer, be sure to check out the PPCNI Top 20 AdWords Tips article to maximise the value for money that you get from these coupons…. If you would like to read a bit more about Pay Per Click advertising see our About PPC page. NB – If you are not lucky enough to win the £75 voucher, click on the following link for details on how to get an AdWords coupon worth at least £30 or $50 :- If you would like…

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9

Mar
2013

Google Grants Changes (For AdWords) Part 2

In this post, I showed the initial effect the new Google Grants changes had had on one client account. Well, there is a bit more data in, and unfortunately, it looks like the initial findings were correct :- It also looks like the extended grants (Google Grants Pro) is no longer open for applications! There have been some mutterings on the internet that this is another of Google’s ‘tax avoidance’ ploys, but the problem with that theory is that if they reduce their tax bill any further, then governments around the world will be paying them! PS – here is a good post giving a summary of the Google Grant changes, along with some handy tips on what to do about them – http://wholewhale.com/adwords-changes

3

Mar
2013

Inappropriate Ad Of The Month (March 2013)

Bearing in mind that it is March at present :- It’s a very easy thing to forget to pause your Christmas campaign / Christmas ads (though you can set an end date on a campaign when you set it up or use automated rules to pause Christmas related ads after a certain date).


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