twitter iconlinkedin iconrss icon

Blog

6

Feb
2012

Google Plus & AdWords Social Extensions

There has been a *lot* written about Google+. Opinion on how successful it will be is divided to say the least. In my opinion, it is still to early to tell if Google+ is going to be a massive success or not, but I don’t think it is wise to ignore it completely. Google are pouring a lot of resources into making it work, and I think the odds are good that it will play some sort of significant part in the Google search results in the future. But for anyone who wants to make their own mind up, here are a few recent articles on the subject that you may not have seen yet:- Simply Zesty Search Engine Land Search Engine Land (2) SEOmoz OK, that’s the background reading out of the way, and bearing this in mind that this is primarily a blog about PPC and not social…

Read More

31

Jan
2012

$50 Free Linkedin Advertising Coupon

I guess that every single Linkedin member will be getting one of these by email, but if anyone else hasn’t got one already, and they want mine, please leave a comment… Small Print:- Offer Expiration: You must create your LinkedIn Ads account before the expiration deadline of 11:59 p.m. GMT on 1 March, 2012 LinkedIn Ads customers are subject to a one-time USD $5 activation fee. You are responsible for all charges in excess of the promotional credit. (Control how much you spend by setting a daily budget and ending date for your campaign. You can turn off your ads and campaigns at any time.) English is currently the only supported language for advertisements. This promotional offer is only valid for new LinkedIn Ads customers. One promotional offer per LinkedIn member. This promotional offer can only be used once, may be forwarded to another LinkedIn member, but cannot be sold…

Read More

27

Jan
2012

3 x £75 Free AdWords Vouchers Giveaway

PPCNI has another three of these up for grabs for anyone who wants to get a 2012 AdWords campaign going… No strings attached. Valid for use on most Google AdWords accounts that have not already had a voucher applied (unless they are like, really old..). These vouchers are valid until 14th February – so you’ll need to use them pretty quickly… Just leave a comment below about what you would use it for. The best 3 will get the voucher by email…. PS – if you are not lucky enough to get this one – then see the following post for details on how you can get a £30 or £50 voucher – Free AdWords Coupons For Everyone!

13

Jan
2012

MS / Yahoo Search Alliance Due In The UK In The First Semester Of 2012?

In a previous post, I mentioned that this may not happen until the second quarter of 2012, but apparently it is now going to happen in the ‘First Semester’! :- With the advent of a new year, we wanted to let you know the latest news about the Microsoft and Yahoo! Search Alliance and what you can expect in 2012. Our goal is to have Microsoft Advertising adCenter provide the paid search results for Yahoo! sites in the UK, France and Ireland in the first semester of 2012. As we work towards this goal we will keep you informed about actions you can take with your adCenter account and budget to help prepare for the transition. The only problem is – what on earth is a semester when you are not talking about college / university? If anyone has the answer to this question – please let me know! Here…

Read More

7

Jan
2012

AdWords Remarketing?

I saw this advert on one of my own web sites today :- One of the big improvements that has been made fairly recently in the life of the Google Display Network is that you can target potential customers based on their interests i.e. sites they have previously visited, or you can ‘remarket’ to them i.e. target them based on pages on your own site they have previously visited. I just want to state for the record that the ad above must not have been using either of the above methods to appear in front of me! Update – 30th Jan 2012 – I’m starting to get paranoid now. Here’s another one I’m seeing:- mmmmm. No Jane, I don’t remember you, sorry… For reference – this is actually quite a good Display Network image ad. It’s professional looking, engaging, and has a good call to action. Update – 8th February…

Read More

2

Jan
2012

Google Advertising Fundamentals Exam (Passed).

I sat and passed this today with a score of 95%. There were 113 questions which means that I got more than 5 wrong! I’ll get over this due to the fact I did zero revision, answered all the 113 questions in approximately 25 minutes, and there are more than a few devious questions where there are 2 answers that are pretty much equally correct. It is nearly 2 years since I last sat this exam, but from memory (for anyone who is thinking of sitting it soon), there was a lot more emphasis on the Google Display Network than I remember there being 2 years ago. There were also a few questions about Google Website Optimizer, and (amazingly) a couple of very up to date questions, including one which took into account that landing page quality now directly affects keyword Quality Score…

23

Dec
2011

AdWords Experiments

Leaving aside the fact that occasionally, AdWords Experiments Can Be Misleading, on balance, they really are the best thing since sliced bread. Have a look at the screen shot below for an example of how useful they can be :- Looking at ‘Google Search’ in isolation, you can see that for for this campaign – the client is getting not only a better ROI, but is also making more profit with an actual CPA of £54.31 compared to a CPA of £82.67. This sort of information was a lot more difficult to come by before AdWords Experiments arrived, so fair play to Google for providing us with something that allows us to see more easily where we are giving Google too much money! If you are getting reasonably high volumes of traffic through certain ad groups / keywords, then it is definitely worth looking at AdWords Experiments. Here is some…

Read More

22

Dec
2011

Final AdWords Voucher Giveaway Before The New Year (£75×3)…

PPCNI has another three of these up for grabs for anyone who wants to get a New Year campaign going… No strings attached. Valid for use on Google AdWords accounts that are 14 days old or less (and have not already had a voucher applied). Just leave a comment below about what you would use it for, and I’ll pick the best one during the next few days, and send the voucher by email…. PS – if you are not lucky enough to get this one – then see the following post for details on how you can get a £30 or £50 voucher – Free AdWords Coupons For Everyone!


Page 29 of 46« First...1020...2728293031...40...Last »