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18

Jun
2018
Comments Off on Free £120 AdWords Voucher

Free £120 AdWords Voucher

Get £120 of free ad credit when you spend £120. Expires 31st August 2018.   See our PPC vouchers page for more offers –  Free AdWords and Bing Ads Vouchers.

12

Jun
2018
Comments Off on Targeting Of LinkedIn Users With Bing Ads Coming Soon… (ish)

Targeting Of LinkedIn Users With Bing Ads Coming Soon… (ish)

See https://bingads.uservoice.com/forums/82363-bing-ads-feature-suggestions/suggestions/17446135-allow-bing-advertisers-to-target-linkedin-audience Hopefully, this won’t be a USA only feature (it probably will for a long time knowing how USA centric MS is).

5

Jun
2018
Comments Off on Google Mobile Ads Specialisation

Google Mobile Ads Specialisation

I got the following email from Google yesterday (4th June) Thanks! (Though I actually last sat the exam about 11 months ago…)

31

May
2018
Comments Off on AdWords Negative Keywords List Updated

AdWords Negative Keywords List Updated

(To include a few more informational searches) See https://docs.google.com/spreadsheets/d/1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4/edit?usp=sharing For full spreadsheet. Feel free to use (or even add to) yourself. All comments and additions welcome.

28

May
2018
Comments Off on GDPR

GDPR

Not really my area of expertise, but I am persuaded that the vast majority of emails that have been sent out are at best unnecessary… Here’s one from Royal Caribbean which to my mind ticks all the boxes –

7

Apr
2018
Comments Off on 5 Star GMB Reviews

5 Star GMB Reviews

Is fairly important in my opinion. Though It seems a bit odd that 7 people asked for directions and yet not one person came to visit me during March…

3

Mar
2018
Comments Off on AdWords Conversion Attribution

AdWords Conversion Attribution

There is currently a big push underway to persuade PPC managers to switch from a last click attribution model. In my experience so far it’s not making a big difference, but it does make sense to not attribute 100% of conversion value to the last click. A brief starters guide is… High value (long conversion path) items – use Position Based. Medium / low priced/margin items – use Time Decay. Have *loads* of conversion data – use Data Driven. There are also rumours that Last Click will be dropped entirely by Google as an attribution model. But if that is the case it’ll be a long way into the future yet (I think).


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