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21

Sep
2018
Comments Off on The Google Ads Cash Cow

The Google Ads Cash Cow

You can see below at a glance how Google make so much money. Imagine how much money big agencies are spending through their accounts!

11

Sep
2018
Comments Off on Google Ads Shopping Assessment Passed Again

Google Ads Shopping Assessment Passed Again

  I’m disappointed with getting only 85% for sure; but in my defence, I didn’t spend any time looking up answers I wasn’t 100% sure about, and a lot of the questions were very ambiguous / badly worded.

5

Sep
2018
Comments Off on Google Ads Fundamentals Assessment

Google Ads Fundamentals Assessment

  Bit of a shame there was one very ambiguous question and one theoretical question I couldn’t be bothered to look up. I have now, and I’ll remember the next time – when competing on the Display Network, CPC bids are effectively converted to CPM (and not the other way round) :-)  

29

Aug
2018
Comments Off on Google Ads Mobile Certification

Google Ads Mobile Certification

Have to get used to saying “Google Ads” instead of “AdWords”…

29

Jun
2018
Comments Off on ‘Google AdWords’ To Become ‘Google Ads’

‘Google AdWords’ To Become ‘Google Ads’

Here’s the official email from Google. What difference will this make? Very little. Though it does make me wonder why it was ever called ‘AdWords’ in the first place rather than just ‘Ads’.

18

Jun
2018
Comments Off on Free £120 AdWords Voucher

Free £120 AdWords Voucher

Get £120 of free ad credit when you spend £120. Expires 31st August 2018.   See our PPC vouchers page for more offers –  Free AdWords and Bing Ads Vouchers.

12

Jun
2018
Comments Off on Targeting Of LinkedIn Users With Bing Ads Coming Soon… (ish)

Targeting Of LinkedIn Users With Bing Ads Coming Soon… (ish)

See https://bingads.uservoice.com/forums/82363-bing-ads-feature-suggestions/suggestions/17446135-allow-bing-advertisers-to-target-linkedin-audience Hopefully, this won’t be a USA only feature (it probably will for a long time knowing how USA centric MS is).

5

Jun
2018
Comments Off on Google Mobile Ads Specialisation

Google Mobile Ads Specialisation

I got the following email from Google yesterday (4th June) Thanks! (Though I actually last sat the exam about 11 months ago…)

31

May
2018
Comments Off on AdWords Negative Keywords List Updated

AdWords Negative Keywords List Updated

(To include a few more informational searches) See https://docs.google.com/spreadsheets/d/1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4/edit?usp=sharing For full spreadsheet. Feel free to use (or even add to) yourself. All comments and additions welcome.


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