You can see below at a glance how Google make so much money. Imagine how much money big agencies are spending through their accounts!
I’m disappointed with getting only 85% for sure; but in my defence, I didn’t spend any time looking up answers I wasn’t 100% sure about, and a lot of the questions were very ambiguous / badly worded.
Bit of a shame there was one very ambiguous question and one theoretical question I couldn’t be bothered to look up. I have now, and I’ll remember the next time – when competing on the Display Network, CPC bids are effectively converted to CPM (and not the other way round) :-)
Have to get used to saying “Google Ads” instead of “AdWords”…
It would be nice if they got the new interface working 100% before forcing people to use it, oh well….
Here’s the official email from Google. What difference will this make? Very little. Though it does make me wonder why it was ever called ‘AdWords’ in the first place rather than just ‘Ads’.
Get £120 of free ad credit when you spend £120. Expires 31st August 2018. See our PPC vouchers page for more offers – Free AdWords and Bing Ads Vouchers.
See https://bingads.uservoice.com/forums/82363-bing-ads-feature-suggestions/suggestions/17446135-allow-bing-advertisers-to-target-linkedin-audience Hopefully, this won’t be a USA only feature (it probably will for a long time knowing how USA centric MS is).
I got the following email from Google yesterday (4th June) Thanks! (Though I actually last sat the exam about 11 months ago…)
(To include a few more informational searches) See https://docs.google.com/spreadsheets/d/1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4/edit?usp=sharing For full spreadsheet. Feel free to use (or even add to) yourself. All comments and additions welcome.