Not really my area of expertise, but I am persuaded that the vast majority of emails that have been sent out are at best unnecessary… Here’s one from Royal Caribbean which to my mind ticks all the boxes –
Is fairly important in my opinion. Though It seems a bit odd that 7 people asked for directions and yet not one person came to visit me during March…
See https://docs.google.com/spreadsheets/d/1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4/edit?usp=sharing For full spreadsheet. Feel free to use (or even add to) yourself. All comments and additions welcome.
Needless to say, I’ll not be doing anything further to stop this from happening….
Comparing first quarter of 2015 To first quarter of 2018 You can see how much things have changed in just 3 years!
There is currently a big push underway to persuade PPC managers to switch from a last click attribution model. In my experience so far it’s not making a big difference, but it does make sense to not attribute 100% of conversion value to the last click. A brief starters guide is… High value (long conversion path) items – use Position Based. Medium / low priced/margin items – use Time Decay. Have *loads* of conversion data – use Data Driven. There are also rumours that Last Click will be dropped entirely by Google as an attribution model. But if that is the case it’ll be a long way into the future yet (I think).
Bad luck if you had a Google Shopping campaign(s) which was working really well up to this point. It does appear that you can set up the new feed and get it approved before deleting the old one though (I think):
Here’s the link to a huge list of negative keywords which you may find useful in adding to new or existing AdWords or Bing Ads campaigns: https://docs.google.com/spreadsheets/d/1pwTTFH714InYersKDjScTmAaCv-GdXq4bFkJ6Md9S_4/edit#gid=0 Feel free to use as you see fit!
Further info here – https://msdn.microsoft.com/en-US/library/mt238304(MSADS.100).aspx