twitter iconlinkedin iconrss icon

Blog

15

Jul
2010

A Very good article on Internet Marketing From Marketing Experiments:

I don’t usually publish links to this kind of thing on my blog but this is one free report, that is definitely worth a  read (and it is also worth subscribing to their email list as well). I am always interested in what is actually proven to work rather than what so called experts reckon is best practice, or as they put it “In this special publication, our second MarketingExperiments Quarterly Research Journal, we used rigorous science to challenge certain so-called `best practices`. “ Anyway – enough waffle – here is the link :- http://www.marketingexperiments.com/marketing-optimization/Q22010.html

15

Jul
2010

More AdWords Vouchers (Expire End of July 2010)..

I have  three more of these left – so if anyone wants one – please leave a relevant comment on any blog post on this site (Apart from any of  the free AdWords vouchers posts)… Thanks Note – these vouchers are long gone – but I am giving away another Google AdWords Coupon In This Post

14

Jul
2010

Google AdWords Reporting & Analysis Advanced Exam…

PPCNI owner, Jordan McClements just passed the Google AdWords Reporting & Analysis Advanced Exam with a score of 95%. He has now passed :- Google Advertising Fundamentals Exam Search Advertising Advanced Exam Reporting & Analysis Advanced Exam This leaves just one exam left to do :- Display Advertising Advanced Exam PS – you only need 2 of the above exams to qualify as a Google Advertising Professional…

8

Jul
2010

AdWords Vouchers Update…

As of today (8th July 2010), as a Google AdWords Certified Partner, PPCNI is delighted to say that all new clients now get £75 worth of free clicks as opposed to the previous amount of £50… Update – 10th July 2010 – Just realised that the new vouchers are actually £80 – so they take into account the fact that Google Charges you a £5 activation fee when you set up a new account, which means that genuinely do get £75 of free clicks now….. :-)

8

Jul
2010

Free £50 Google AdWords Voucher..

(Valid for accounts that are 14 days old or less). If anyone wants it, please leave a relevant comment on any blog post on this web site other than this one (or any of the other free adwords voucher posts)… Thanks.

29

Jun
2010

Google AdWords Content Network / Display Network

Google have recently (without much fanfare) changed the name of the ‘Content Network’ to the ‘Display Network’, so if anyone is reading any older posts on PPCNI that mention the content network, please mentally perform a strike-through on those words and replace them with ‘Display Network’. I guess this should have been obvious when the title of one of their Advanced AdWords exams has been called ‘Display Advertising Advanced Exam’ for quite some time now… :-)

14

Jun
2010

Free £50 AdWords Voucher

Courtesy of the Federation Of Small Business (I get one of these every month from them without fail). (Valid for accounts that are 14 days old or less). If anyone wants it, please leave a relevant comment on any blog post on this web site other than this one (or any of the other free adwords voucher posts)… Thanks.

9

Jun
2010

Increase Online Sales – use Google Checkout!

I think that Google Checkout has some way to go before it is a popular as Paypal. But regardless if anyone actually uses it as payment option on your eCommerce site or not, the fact remains, that if you are running a Google AdWords campaign, and you link your AdWords and Checkout accounts, then you get a nice shiny Google Checkout badge attached to all your AdWords adverts (on Google search results in the UK if you you signed up for a Google Checkout account in the UK). Google say that this can increase Click Through Rate by 10%. This means that you should be able to make 10% more sales without having to pay any extra money for each sale (whether you use CPC bidding or CPA bidding). But is it true, or are Google exaggerating just a little bit? Well, I can confirm after trying this out, and…

Read More

31

May
2010

Google AdWords Conversion Optimizer – Increase Sales Now! (Probably)

Just for the benefit of people in the UK and Ireland: “Google AdWords Conversion Optimiser”. Here is the official Google Link:- http://www.google.com/adwords/conversionoptimizer/ Which has some pretty useful information. It can be a fantastic time saving tool if you have any AdWords campaigns that have had 15 or more conversions in the last 30 days, and more often than not – it can get your more sales or leads with less effort than if you are using manual bidding on your Google AdWords campaign. I also read an article recently by Perry Marshall where he said (and I tend to agree) that CPA bidding is here to stay, and online advertising will increasingly move towards this model. The documentation on Conversion Optimizer makes it pretty clear that it can use historical conversion data on an existing campaign to target a specific CPA (one-per-click). OK, that sounds logical. So it can tell…

Read More


Page 40 of 46« First...102030...3839404142...Last »