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19

Aug
2010

New ‘Enhanced CPC Bidding’ Option in Google AdWords…

This looks very interesting, particularly if you have conversion tracking turned on but are short of the 15 conversions in a  30 day period needed to use Conversion Optimizer. I’ll be trying this out, and will publish my findings in the near future… Update – 19th August 2010 – Already running into problems using AdWords editor in conjunction with Enhanced CPC bidding.  Basically it doesn’t work (along with a plethora of other relatively new features in AdWords) – here is the email from AdWords support that I received recently about a similar problem (in this case it was iPad targeting that had caused the problem):- ” Error 211 is caused by campaigns that are using any of these new features: Enhanced CPC, Average CPC bidding, target CPA bidding, many-per-click conversion deduplication mode, targeting options like user vertical, boom user list, mobile application, mobile carrier, mobile operating system, iPad device targeting….

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15

Jul
2010

A Very good article on Internet Marketing From Marketing Experiments:

I don’t usually publish links to this kind of thing on my blog but this is one free report, that is definitely worth a  read (and it is also worth subscribing to their email list as well). I am always interested in what is actually proven to work rather than what so called experts reckon is best practice, or as they put it “In this special publication, our second MarketingExperiments Quarterly Research Journal, we used rigorous science to challenge certain so-called `best practices`. “ Anyway – enough waffle – here is the link :- http://www.marketingexperiments.com/marketing-optimization/Q22010.html

15

Jul
2010

More AdWords Vouchers (Expire End of July 2010)..

I have  three more of these left – so if anyone wants one – please leave a relevant comment on any blog post on this site (Apart from any of  the free AdWords vouchers posts)… Thanks Note – these vouchers are long gone – but I am giving away another Google AdWords Coupon In This Post

14

Jul
2010

Google AdWords Reporting & Analysis Advanced Exam…

PPCNI owner, Jordan McClements just passed the Google AdWords Reporting & Analysis Advanced Exam with a score of 95%. He has now passed :- Google Advertising Fundamentals Exam Search Advertising Advanced Exam Reporting & Analysis Advanced Exam This leaves just one exam left to do :- Display Advertising Advanced Exam PS – you only need 2 of the above exams to qualify as a Google Advertising Professional…

8

Jul
2010

AdWords Vouchers Update…

As of today (8th July 2010), as a Google AdWords Certified Partner, PPCNI is delighted to say that all new clients now get £75 worth of free clicks as opposed to the previous amount of £50… Update – 10th July 2010 – Just realised that the new vouchers are actually £80 – so they take into account the fact that Google Charges you a £5 activation fee when you set up a new account, which means that genuinely do get £75 of free clicks now….. :-)

8

Jul
2010

Free £50 Google AdWords Voucher..

(Valid for accounts that are 14 days old or less). If anyone wants it, please leave a relevant comment on any blog post on this web site other than this one (or any of the other free adwords voucher posts)… Thanks.


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