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14

Jul
2010

Google AdWords Reporting & Analysis Advanced Exam…

PPCNI owner, Jordan McClements just passed the Google AdWords Reporting & Analysis Advanced Exam with a score of 95%. He has now passed :- Google Advertising Fundamentals Exam Search Advertising Advanced Exam Reporting & Analysis Advanced Exam This leaves just one exam left to do :- Display Advertising Advanced Exam PS – you only need 2 of the above exams to qualify as a Google Advertising Professional…

8

Jul
2010

AdWords Vouchers Update…

As of today (8th July 2010), as a Google AdWords Certified Partner, PPCNI is delighted to say that all new clients now get £75 worth of free clicks as opposed to the previous amount of £50… Update – 10th July 2010 – Just realised that the new vouchers are actually £80 – so they take into account the fact that Google Charges you a £5 activation fee when you set up a new account, which means that genuinely do get £75 of free clicks now….. :-)

29

Jun
2010

Google AdWords Content Network / Display Network

Google have recently (without much fanfare) changed the name of the ‘Content Network’ to the ‘Display Network’, so if anyone is reading any older posts on PPCNI that mention the content network, please mentally perform a strike-through on those words and replace them with ‘Display Network’. I guess this should have been obvious when the title of one of their Advanced AdWords exams has been called ‘Display Advertising Advanced Exam’ for quite some time now… :-)

14

Jun
2010

Free £50 AdWords Voucher

Courtesy of the Federation Of Small Business (I get one of these every month from them without fail). (Valid for accounts that are 14 days old or less). If anyone wants it, please leave a relevant comment on any blog post on this web site other than this one (or any of the other free adwords voucher posts)… Thanks.

9

Jun
2010

Increase Online Sales – use Google Checkout!

I think that Google Checkout has some way to go before it is a popular as Paypal. But regardless if anyone actually uses it as payment option on your eCommerce site or not, the fact remains, that if you are running a Google AdWords campaign, and you link your AdWords and Checkout accounts, then you get a nice shiny Google Checkout badge attached to all your AdWords adverts (on Google search results in the UK if you you signed up for a Google Checkout account in the UK). Google say that this can increase Click Through Rate by 10%. This means that you should be able to make 10% more sales without having to pay any extra money for each sale (whether you use CPC bidding or CPA bidding). But is it true, or are Google exaggerating just a little bit? Well, I can confirm after trying this out, and…

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31

May
2010

Google AdWords Conversion Optimizer – Increase Sales Now! (Probably)

Just for the benefit of people in the UK and Ireland: “Google AdWords Conversion Optimiser”. Here is the official Google Link:- http://www.google.com/adwords/conversionoptimizer/ Which has some pretty useful information. It can be a fantastic time saving tool if you have any AdWords campaigns that have had 15 or more conversions in the last 30 days, and more often than not – it can get your more sales or leads with less effort than if you are using manual bidding on your Google AdWords campaign. I also read an article recently by Perry Marshall where he said (and I tend to agree) that CPA bidding is here to stay, and online advertising will increasingly move towards this model. The documentation on Conversion Optimizer makes it pretty clear that it can use historical conversion data on an existing campaign to target a specific CPA (one-per-click). OK, that sounds logical. So it can tell…

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26

May
2010

Passing The AdWords Fundamentals and AdWords Advanced Search Advertising Exams.

If you want to be a Google AdWords Certified Partner, it’s now a requirement that you pass at least 2 separate exams. So, if you are the sort of person that finds revising for and taking online exams doesn’t come as second nature to you, then you could do a lot worse than check out the Google Advertising Fundamentals Exam, and Google Search Advertising Advanced Exam Revision here:- http://www.ipassexam.com


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