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11

Feb
2010

How *Not* To Run A Google AdWords Campaign…

Not only do none of these companies realise that no-one in N.Ireland can use their services to switch energy provider*, but some of them specifically geo target “Northern Ireland”! As an aside, it is nice to see that while I am signed in to my Google account that Google realises that I am ‘Northern Irish’ even though my IP address is English (this is definitely a sign of things to come)… *(Someone correct me if I’m wrong – but I think you can only switch if you are a business user? – I am not 100% sure as I can find very little about it on the internet)

30

Jan
2010

Search Engine Friendly URLS in WordPress

If you have a WordPress based web site (like this one), then this is almost certainly worth doing. If you didn’t configure this properly when you set your web site, then try following the instructions at:- http://www.searchenginejournal.com/seo-friendly-url-structure/4556/ I did – and it seems to be working well for me so far…..

26

Jan
2010

Percentage Increase / Percentage Decrease…

AdWords Editor is a great piece of software.  One of the things it lets you do is to increase bids by any given percentage at a keyword level or an ad group level, so if you wanted to increase your bids on 1000 different keywords by 20% in one go, it is a piece of cake. BUT – what if you don’t take a backup, then increase bids by 20%, upload your changes and then change your mind? How do you change your bids back to exactly what they were? Here is a wee spreadsheet I knocked up that does the calculation for you… precentage-increase-decrease.xls And for those of you who have a Google account and don’t want to much around with Excel or Open Office, here is the online Google Docs version :- Google Docs Percentage Increase / Percentage Decrease spreadsheet. Please bear in mind that I am very…

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21

Jan
2010

Facebook Pages and Fan Interaction

Guest Post by Dawn Baird, Sensei Learning and Performance. There are many tools to measure links, interactions, visitors and stuff, but what about Facebook?  Facebook Insights has been around for a little while, but with news out this month that they’re now they’re monitoring interactions with your postings on the wall of your Page, this lets you see a little more about who’s engaging with your content, and should help you prioritise what content to post in future. Facebook Insights will appear on the left-hand side of your organisation’s Page on Facebook.  Note: a Page is not the same as a Profile.  Click See All to view full details. To highlight Facebook terminology, it appears in Italics.  To distinguish the two main areas on the Page, they are in Bold. Age, Gender and Location There are two main sets of statistics on display: Fans Who Interact With [Organisation Name] and…

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