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18

Jan
2010

A Beginners Guide To PPC / Google AdWords

In a perfect world, you will have an amazing web site that everyone talks about, and which gets tons of ‘free’ traffic from Search Engines, Social Media, and from people who have bookmarked your site. In the real world, you’ll probably have a web site which is fairly new and is not getting a huge amount of traffic yet. This is where Pay Per Click (PPC) comes in.* There are 3 major Search Engines in the UK & Ireland. Google (roughly 90% of the market) Yahoo (roughly 6% of the market) Bing  (roughly 4% of the market) Lets ignore Yahoo and Bing for the time being, and concentrate on… Google AdWords In a nutshell, Google AdWords gets you new customers through your web site by targeting people searching for your product or service. It also allows you to easily measure your Return On Investment. If you have a reasonable level…

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16

Jan
2010

Another Satisfied AdWords Customer…

From Cairns Office Design – ( Office Furniture Belfast ) We started using PPCNI in October 2009. We have since received a fantastic return on our very small investment. We are now receiving really valuable new enquiries from our website on a weekly basis. The process from start to finish has been very simple, informative and above all started to bring results within 2 weeks of starting our first Google AdWords campaign.‎

10

Jan
2010

Google Advertising Fundamentals Exam

As part of the Google Advertising Professionals program, you are required to take the “Google Advertising Fundamentals Exam” every 18 months. PPCNI.com owner Jordan McClements retook the exam today, with a test score of 95% (required score 85%), and maintains his status as a, ‘Adwords Qualified Individual’ or ‘Qualified Google Advertising Professional’… For anyone that is thinking about retaking this exam again soon, my advice is that it is not too difficult if you are managing accounts on a day to day basis, but it *is* worth spending an hour or so going through the ‘AdWords Learning Center’ to refresh your memory on some of the stuff that Google want you to regurgitate verbatim…. If anyone has any other questions or comments about this exam / professional status, please leave a comment on this blog post.. Thanks! *Update* – 6th April 2010 – I have just had another look at…

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5

Jan
2010

AdWords Vouchers For Qualified Google Advertising Professionals In 2010 Continued…

I emailed Google Adwords support again to ask about the situation… They said: New Vouchers will be emailed out some time in January however if you need new credits I have been notified I can send you 20 vouchers upon request. Please let me know if you would like me to send you them. So, to cut a long story short, I did, and they sent me another 20 voucher codes which expire at the end of March 2010. So if there are any other Qulified Google Advertising Professionals who are wondering what is going on, just email UK AdWords support, and they’ll sort you out :-)

16

Dec
2009

AdWords Vouchers for Qualified Google Advertising Professionals In 2010

What is the situation with these? I wish I knew. For some reason, Google are being very secretive about them. Here is a email I got from AdWords support when I asked the question: Thank you for your email. The situation will be re-reviewed in the new year and new promotional credits will be sent to those who are eligible.  I would recommend you contact us when you need the new promotional credits and your current credits have expired and we will be able to assist you.

7

Dec
2009

Which Is Better – ‘Google Search’ or ‘Search Partners’?

When running a Google AdWords ‘Search’ campaign, you are automatically opted into their ‘Search Partner’ network. I have tried and failed to find a definitive list of just who these ‘Search Partners’ are. It does say on the Official Google AdWords help that :- “Our global Search Network includes Google Maps, Google Product Search and Google Groups along with entities such as Virgin Media and Amazon.com.” Another major one is AOL. But, should you opt out of the search partner network? From what I have seen so far, there is usually very little difference in conversion value/cost. In a few cases I have seen, the Search Partner network has been working significantly better than Google Search – but this is not all that useful to know, as you can’t opt out of ‘Google Search’ and stay opted in to ‘Search Partners’ ! Here is one example which has had a…

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2

Dec
2009

Google Analytics Keyword Position Report

This is a very interesting report.  It lets you know (among other things) how many visits, and how much revenue you are getting through an advert for a specific keyword, depending on the advert position:- Visits Value Per Visit There is perhaps not enough data on the report above to be 100% certain of the findings, but it indicates that position one (and you may have read this many times before) is *not* the best position to have your advert in, and position 4 (or position one at the right hand side of the search results) is probably your best bet to start with. Position 2 also shows potential, but unless you are making a big margin, you’ll probably find position 4 works better for you, as position 2 will cost you significantly more per click. NB – the figures above do *not* mean that you will get less clicks…

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