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10

Nov
2009

Adwords Phrase Match

One thing not really made clear in the Google help about Phrase Match is whether it uses whole words as the basis for whether a search will activate your adverts. Here is a snippet from https://adwords.google.co.uk/support/aw/bin/answer.py?hl=en-uk&answer=6100:- Phrase Match If you enter your keyword in quotation marks, as in “tennis shoes”, your ad would be eligible to appear when a user searches on the phrase tennis shoes, with the words in that order. It can also appear for searches that contain other terms as long as it includes the exact phrase you’ve specified. Phrase match keyword: Ads may show on searches for: Ads won’t show on searches for: “tennis shoes” red tennis shoes buy tennis shoes tennis shoes photo shoes for tennis tennis shoe tennis trainers Phrase match is more targeted than broad match, but more flexible than exact match. This is easy to follow. No Problems. BUT What if I…

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9

Nov
2009

A Free £30 Google Adwords Voucher.

I have another one to give away (no strings attached).  This one expires on the 30th November 2009. If you want it, just post a comment below. By the way – it looks like if you register your business with Google Local Business Centre in the UK, they will send you out a £30 Adwords voucher within a few months….

3

Nov
2009

So What Exctly Are The Limits On A Google Adwords Account (Campaigns, Ad Groups, Keywords)

Here is an email from Google Adwords Support:- The AdWords account structure has 3 levels – campaigns, ad groups and ads. You can have up to 100 ad groups in a campaign and up to 25 campaigns in an AdWords account. In each ad group, you can have up to 50 ads of any format and up to 2000 keywords. This seems to be the official line from Google.  It is also wrong.  I have more than one account where I have a lot more than 100 Ad Groups in a campaign. At any rate, if you do run out of space, and get an unhelpful error message saying that you exceeded your limits, then just send an email to adwords-uk@google.com They seem to be fairly quick in increasing your limits when you need them too!

25

Oct
2009

Google set to introduce Local Listings Ads

Local search has recently seen some big changes including the recent addition of a new reporting dashboard and the recent change from a 10 pack to a 7 pack listing. It looks like local search is about to offer up even more. Currently only available in San Francisco and San Diego, Google look set to roll out a new feature called Local Listings Ads shortly. Just to summarise the short video above: Local Listing Ads are targetted ads that display when users search for businesses like yours in your area. Add your business to Google’s Local Business Center Pay a flat fee based on your location and business category Receive a full report on the no of clicks and more Appear at the top of Google search results and Google Maps Free call tracking to include the message ‘This caller brought to you by Google’ First 30 days free Rather…

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19

Oct
2009

£50 Google Adwords Vouchers (For 2009).

As a qualified Google Advertising Professional, I have a number of £50 Google Adwords vouchers that need to be used before then end of 2009. The only stipulations to getting one of these are: You must allow me to set up your Adwords Campaign (or grant me access to it). If you already have an Adwords account, it must be less than 2 weeks old. If anyone is interested, please contact me…

10

Oct
2009

Free £30 Google Adwords Voucher

As a qualified Google advertising professional, if you allow PPCNI.com to set up your account – you are entitled to a free £50 Google Adwords voucher. But if you would prefer to do it yourself, I have another £30 Adwords voucher from the Federation of Small Business going spare. So if anyone wants it (no strings attached) – then please just post a comment below. Thanks.

5

Oct
2009

Free Google Marketing Tools Worth Using…

So you want your Northern Ireland business to get more clients and/or sales through your web site, but you are not at the point where you want to spend money doing so? Here are some great, free, marketing tools worth checking out:- Google Local (Lots of extra exposure for your business if ‘Local’ business is important to you). Google Analytics (This works well with Google Adwords, but also works without it). Google Website Optimizer (As above). Google Merchant Center / Google Base / Google Shopping / Google Product Search / Froogle (This has been called *many* things in the recent past, but it is a great way to get extra exposure for your products if you actually sell physical products).

30

Sep
2009

Email Marketing

I don’t normally write about things that I know very little about, but I was at a conference about online marketing the other night, presented by Stuart McLean of Level Seven, and he recommended looking into Mailchimp, which is a free (up to a point) Email Marketing tool. Which looks well worth checking out. But if you are not into ‘Do It Yourself’ internet marketing, then you could do a lot worse than let the Web Bureau handle your email marketing campaign. They are Email Marketing Experts In Northern Ireland.

29

Sep
2009

Google Adwords Geo Targeting For Northern Ireland Continued…

Since the somewhat less than helpful reply from Google Adwords support on how accurate geo targeting for the Northern Ireland region is. I decided to so a small (very unscientific) test using the Google Adwords Traffic Estimator. I typed in a number of keywords which I reckoned would get a relatively high search volume all over the UK (did I mention that this was very ‘unscientific’?) Then I asked for traffic estimates solely for the ‘Northern Ireland’ region.  Here are the results:- I then asked for the results from ‘England’, ‘Wales’, ‘Scotland’ :- Which means that if Google Geo Targeting is to be believed, the number of Google users in Northern Ireland is approx 0.66% that of Great Britain, or that the population of Great Britain is approx 152 times that of Northern Ireland! Here is the mid 2008 UK population statistics taken from http://www.statistics.gov.uk/cci/nugget.asp?ID=6 That is a BIG margin…

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