There was an interesting article on PPCHERO recently:- http://www.ppchero.com/why-the-google-content-network-works-its-all-about-the-moment-of-relevance/ It made reference to a Google White Paper on the subject. The thing that I found most interesting was that out of all the countries they looked at, the UK gave the worst return on investment when using the Adwords Content Network. “the median advertiser in the UK has an average Content Network CPA 6.2% higher than that of search.” I certainly agree with that. I don’t know what the reason is, probably partly: 1. Nearly everyone in the UK sets their own campaigns up and just leave the content network turned on without really understanding what it is. 2. People in this country are much less likely to buy something they are not specifically looking for on impulse…
This is a subject that is very close to my heart, as most of my campaigns involve targeting Northern Ireland in some shape or form. It is a subject I will be returning to again in the future, but in the mean time – here is what Google Adwords support have to say on the subject!:- Hello Jordan, Thank you for your email. I understand that you want to know what percentage of the Northern Ireland population would see your ads if you target “Northern Ireland.” Please note that it is difficult to get the information on the percentage of population that you can target. However, we can get an insight about the users based on search queries they are searching for. Google Insights for Search tool at www.google.com/insights/search (currently English only), which offers you a broad view on keyword trends by time frame, location and categories (commonly referred to…
The diagram below is admittedly a little bit out of date, but the basic premise still holds true..:-
Where can you find one of these? Well….. you don’t need one! When you set up a new account for yourself (or a client), just ask the lovely support people at Microsoft to add £30 of credit to your account, and they will do it without asking any questions. I have heard a number of people say that they have availed of this offer, and Microsoft adCenter support did it for me in the very recent past. If you are running any sort of size of Internet advertising campaign, then £30 is not a lot of money – but it is better for you to have it than Microsoft!
This blog does not “nofollow” comments. If your comment is worthy of publishing then you will get a link back from me. If it is in any way “spammy” you won’t. So there is no reason for me to use “nofollow” for comments on this blog :-) If you are not sure what I am talking about – see the Wikipedia explanation.
There has been a *lot* written about this on the internet. But no-one seemed to be answering the practical question “So, when can I set up an advertising campaign on Microsoft AdCenter, and have it appear on Yahoo without it requiring any extra work?” So – I rang the lovely support people at Microsoft AdCenter (twice) on their very easy to find 0800 number (Google support please take note…) The first time they said: “Oh, errr, well it could be something like a year before AdCenter and Yahoo Search Marketing are fully integrated!” The second time they said: “Well…. It might be 2 years!” So if you are currently considering waiting for the merger to complete before setting up your adverts for the combined Microsoft / Yahoo ad network – you could be waiting quite some time!
If you are at all interested in Google Adwords, and do not someone else to look after your campaigns for you, then I heartily recommend this book. If you have been administering Google Adwords accounts for years, then you will already know 95% of it but it is always useful to read stuff that you already know when it has been written by someone else, as it really jogs your memory and makes you look at things from a slightly different angle… There are also a few incredibly valuable insights into Google Adwords and Internet Marketing in general, which are worth 10 times the price of the book if you are at all serious about using Google Adwords for your business. There was one little gem in particular that had me saying out loud “Why didn’t I think of that! It makes perfect sense now someone has pointed it out”…..
As a qualified Google advertising professional, if you allow me to set up your account – you are entitled to a free £50 Google Adwords voucher. If you you join the Federation Of Small Business (which costs £10 a month), they seem to send out Adwords vouchers quite regularly to their members (I got ones for £100 and £30 from them so far). If you don’t want to use either of the above options, and would still like a free $25 Google Adwords Voucher (which I got recently with ‘Google Adwords For Dummies’) – just send me an email to email@example.com and I’ll email it over to you…
So which company has the best support? In my experience: Microsoft Yahoo Google I have been consistently impressed with the support provided by Microsoft right down to their prominently displayed ‘0800’ support phone number (just try finding a freephone support number for Google!). Yahoo come a not too distant second. When they were having problems with their import utility for Adwords accounts, they even converted some campaigns manually for me! 95% of my business is Google Adwords, and I am a Qualified Google Advertising Professional, but I have to say that their support very poor compared to Microsoft. Here is one typical example of the type of canned response you get to a support enquiry (in this case a about a cryptic Adwords Editor error message which I got when trying to edit ‘CPA’ bids on a campaign – which if it had have been written properly in the first…